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April 12, 2016

how to use blended search to rank well across local search



BLENDED SEARCH RESULTS :5  Ways it Impacts your organic search results 


The introduction of Google’s ‘Snack Pack” results was perhaps the biggest local search shakeup since Google Pigeon rolled out back in July of 2014 which  had about 7 parameters on : local search rank"However of late, Google started to blend 7 snack pack into 3 snack packs which are considered the most crucial ranking parameter for local search


 Blended search results means" when google " starts searching and  ranking your site, its tries to use blended factors to find out how effective you are  in terms of vertical search. Blended results such as local, shopping,images, real time videos , news are taken into account  and have begun to play an important and crucial role in addition to  the standard search results factors.
Here is a lowdown on Blended search results  that might help you to rank specially across Local search which might help you to index your site much faster 



HOW BLENDED SEARCH HELPS TO RANK ACROSS LOCAL SEARCH


  1. The business has a listing in the local index including, Google Places ,Yahoo Local, Bing local listings 
  2. The actual business location has the same address as mentioned in in the website  and search engine query friendly
  3. The business has a local phone number for the searched location.
  4. The website contains local address and phone number for the query
  5. The website should have more positive and superior ratings by users  
  6. Social Signals : How are your business shared across social media,how much clicks do you manage to generate out of your local ad business cross facebook, twitter , Klout and linkedin among others
  7. "5 ways how you can rank better in Local search"


  1. videos that describes the local institution or something about the product and services which are tagged 
  2. The local listings ( google local ) has to be claimed by local owners and verified as their busines videos that describes the local institution or something about the product and services which are tagged 
  3. The local listings ( google local ) has to be claimed by local owners and verified as their business










  1. Foursquare checkins, mobile clickthrough rates
  2. Of late behavioral and/or mobile signals to make up 9.5% of the algorithm across  localized organic results
  3. High Numerical ratings on Google Local/ Ratings by Google users ( Google Local) 
  4. The listing title  and the description has to have atleast 3 keyword in order to search across blended search SERPS
  5. The business  should be listed across third party data providers and Yellow pages
  6. Geo-tagged images on photo uploading sites, like Flickr, Dropbox and Panoramio , along with a caption that explain the " Geotagged images and local business





April 11, 2016

struggling with organic search : 5 seo parameters which you need to improve



5 Reasons why you are not succeeding in Organic Search  


While  most of us know the algorithm of google search results to determine the ranking of the site . Externally ,that is off page optimization,the most important are 1) web page text
2) the linking sites
3)the number and quality of the sites linking back to you 
4) The anchor text
However lets find out what"most search engine cares about.Here is a quick lowdown on the most important factors which is affecting your organic search results .

" search engine ranking on Google"

5 Factors to keep in mind for organic search

INBOUND ANCHOR TEXT : ask webmasters when asking for a link to include " your anchor text" The anchor text should be relevant to the basic theme of the website.Lets say your have a website on Hotels and you are approaching a travel site for a link, and your target keywords are Cheap Hotels with great facilities" Use this anchor text to ask webmasters to link to your site, or you  can also ask webmasters to link to your internal page



SITE AUTHORITY : how other sites see your website. Are you considered as the " best website in terms of cheal hotel site ? For example how many back links does your nearest competitor have as compared to you
" seo list of periodic tables to rank in the first page"

periodic table of  elements and factors for better search engine ranking

VISIBLE HTML ON YOUR PAGE : Avoid dynamic links, java script and flash, Most of your ebsite needs to be in html, as the search spider are more comfortable in picking up html content

AGE OF THE DOMAIN : the earlier your website has been registered,and online  is considered more relevant as compared with a website that has started recently




NATURE OF INBOUND LINKS: quality, relevance and quantity are the most important tha decides the most important factors for " Organic factors of SEO

AUTHORITY : how other sites see your website. Are you considered as the " best website in terms of cheal hotel site ? For example how many back links does your nearest competitor have as compared to you
CONTENT PRIMACY : do you have an unique content, which has not been existing in any other site ? or you have copied the content, and add a few stuff from your own.. This may take some time, but the more you write original content, the search engine views this as fresh content with unique webiste

SPEED: the faster your site's loading time, the better it is for both search engines and usersthe A slower speed  harms your website in too ways, bounce rate increases, and as google website comes with specific bandwidth , the  harder it  will be for the bots to find your websiteb

DISCLAIMER : These are some of the most important seo parameters , there re more than 100  parameters which search engines use to rank websitesyIn the above site ,



April 4, 2016

planning a navigation for non human visitor and search bots



SITE MAP TO BE FOLLOWED  BY SEARCH ENGINE SPIDERS  : 5 ways to ensure bots visit at your web site


The most crucial fact you have to understand that the search engine does not look the same as a human visitor .By creating an robot friendly navigation  you encourage the  search bots visit your site more often which in turn  increase the visibility of your site. Increasing visits by search bots ensure your content gets indexed  faster, your cache( when google spiders visits your site the cache shows when they have visited last. If you see google's cache showing very recent visit, it means, your content is getting  updated faster,, and this improves your visibility in the SERPS.sees it.o perform better in search engine listings, your most important content should be in HTML text format. Images,
"an ideal link structure for robots"

Things not to do : Avoid Flash files, Java applets, and other non-text content and emphasis more on html pages .This is because   search bots often ignore or devalue these codes  

see the entire post below









how do you get to do this : 1) by providing search engines robots with links to navigate the through your website
 2)by pointing search engine robots to dynamic or hard to read pages that might not be able to accessible other wise.
3) By providing a possible link to landing page
4) By ensuring your 404 error has a link pointing to a page ( preferably home page 5) by using ready to use content if a page is not available or a url that is broken




April 1, 2016

VC exits from technology start ups


2015 TECH EXITS BY VC's There were over 3,400 exits in 2015, a 14% increase from 2014. But exits by quarter are trending downward with just 717 exits in Q4’15 – the lowest quarterly total since Q1’14.

VC exits from top 10 biggest Technology start ups

"VC exits from top 10 biggest Technology start ups"





vc activity including start ups exits numbered 3400 last year"


Global tech exits including M&A, IPO trends, and much mores