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October 29, 2014

Comparing Broadband vs Dial up in the last decade

broadband vs dial up internet connection comparison
The speed of internet connectivity picked up considerably with the rise of broadband connections. Broadband  has scaled up rapidly in the last 5 years.As people adopted those higher-speed, always-on connections, they became different internet users:  The rise of mobile video powered by mobile broadband, along with proliferation of smartphones saw broadband  almost doubling  from 40% in 2006 to 75% in 2012

The Technology Evolution by Devices :ereader vs smartphone vs tablet vs gaming

The technology consumption timeline

daily charts comparing device usage

The above chart shows the usage of media across the period of 10 years. Clearly their is no stopping the technology juggernaut ,as gadgets and digital screens continue to proliferate at an unprecedented level and scale. In 2013, Americans on average own four digital devices and ownership of many digital, mobile and connected devices has reached critical mass.

 According to a recent 2014 Nielsen report on Usage of Digital Media shows how media consumption is US is changing Today the average American household, has HDTVs (83%), Internet-connected computers (80%) and smartphones (65%) are in a majority of households, with a near majority for digital video recorders (49%) and gaming consoles (46%).

 As a result of the explosion in digital and mobile device ownership, American consumers are connected with screens throughout the day and engage with media content for more than 60 hours per week.However the good old TV remains at the center of consumer media consumption. However, increases in time-shifted viewing and streaming video through a PC or smartphone show that consumers are increasing. !

Americans spends 47% of their time on Mobile and Web media

Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media - eMarketer: "Mobile usage to grow 23.0% this year as time spent online and with traditional media declines
  1. US adults still spend considerably more time with TV than with any other single medium, and in 2014, they’ll be in front their televisions for an average of 4 hours 28 minutes per day, eMarketer estimates. That’s down from 2013, but by a mere 3minute
  2. Combining online and mobile devices, however, eMarketer expects US adults to spend 5 hours 46 minutes with digital media daily this year, increasing digital’s lead over television to well over 1 hour per day
  3. As of January 2014: 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer? .

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