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April 1, 2015

Share of media spends in US, UK, China and Germany : digital vs mobile

Share of Ad Spending, by Channel




 Offline spend vs digital spends vs mobile spends : US, UK , China and Germany



Ad Spending by Channels (source: emarketer)



The above chart shows  traditional Ad Spending channels compared with digital  and mobile spend. (mobile spends as a part of digital spends). Media Spending across US , UK, Germany and China have been compared.

 US tops in digital spending, with  $50 billion out of which  almost $19 billion  is spent on mobile .Mobile spends as a percentage of digital spending is38%

China comes 2nd with  as Traditional marketing spends  tops $39billion,while digital spending reaches  $23.8 billion ,out of which mobile spends forms 29% with $7.36billion

UK stands out as the only country where traditional adspends is lower that digital spends.


advertising spends on "online deals stands at 11%

ROI on onine deals close to 10 times

ROI ON  ONLINE DEALS 

11% small businesses use online deals  for advertising, out of which 48% say that their ROI is close to 10times to 20times on what they spend on this form of advertising

Coverage by Industry


Automotive
Consumer Goods
Healthcare & Pharma
Advertising
Aviation
Online Retail
Real Estate
Financial
B2B
Hospitality
Travel
Industrial
Entertainment
Media
Banking
Financial
Start Ups


Coverage by category


Mobile Spends
Mobile Handsets
Mobile OS
Mobile Apps
Internet Spends
Media Spends
Social Media
Online Shopping
B2c sales
B2b sales
Mobile Commerce
Tablets
Online Advertising
Search Marketing
Search Engine Optimzation
Paid search
Display advertising
Data Mining
Real Time Bidding
Online Curation
Link exchange
Google Updates
webmaster tools
Social Index
Holiday shopping
Black Friday
Cyber Monday