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September 19, 2014

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It seems that the Chinese eCommerce juggernaut keeps on demolishing  the american internet dominance, as after  the grand success of Alibaba's maiden ADR.Its Tmall .Having overtaken eBay to become the world's second largest internet retailer, Tmall ( a subsidiary of Alibaba.com) appears to be on an unstoppable trajectory to the top. However what most people does not know.is that the entire growth has come to China.. The biggest reason why " China continues to strike gold at eCommerce is because of  its extremely robust domestic market.

Meanwhile  Euromonitor in its latest  report  projects the end of Amazons dominance in eCommerce. "New Study Says Alibaba's Tmall Will Overtake Amazon as the World's Biggest Ecommerce Site by 2015 in terms of revenue:  This will make  making Tmall the world’s largest eCommerce site
 Tmall’s revenues should hit $120 billion by 2017, according to Euromonitor. Amazon’s revenues will likely be $100 billion by then" 
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According to the latest  data  on " Alibaba  sizzling growth. The Chinese eCommerce giants annual income   has increased 300% this year  to  23403 million yuan as compared  2013.
 This is  higher from the what it had growth  during the  previous year . In 2013 Alibaba's annual income was 8649 million yuan as compared to  2012 when it recorded  4665 million yuan
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Statistic: Mobile share of Alibaba's gross merchandise volume from 2nd quarter 2012 to 2nd quarter 2014 | Statista
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Alibaba's fastest growing revenue by media has been mobile. Increasing penetration of mobile web has led to an unprecedented explosion in mobile commerce. As of 2014, Q2, Alibaba's mobile share of gross merchandise by volumes has seen grow by 8 times  from 4.6% to 32.8%Chinese retail eCommerce sales is projected to  grow more than 60% this year,.Meanwhile a  June 2014 survey by GroupM found that nearly three-quarters of digital buyers said they preferred shopping online to shopping in traditional retail outlets. -
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September 18, 2014

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Colgate, Sensodyne and PG among top 3

The  US Tooth paste market is owned by Colgate with 48% market share and is ranked no 1. While 
Glaxosmithkline beecham owned Sensodyne and PG owned Crest fight for number 2. Together these brands control over  $1180million  ( over $1b)

This statistic shows the annual sales of the leading toothpastes in the United States as of June 2014, in million U.S. dollars .Overall  the  top 10 market players  Colgate, Glaxosmithkline owned"Sensodyne and Procter and Gamble's brand Crest control over  $1180 million  in sales (over $1b )

Overall Colgate is the clear market leader in the Toothpaste category, with 3 of its brands exceeding $100 million and  raking in $569 million in  sales ,out of this 3 sub brands Colgate Total, Optic, Colgate exceeding $100 million in revenues.Overall in terms of brand share Colgate commands 48% marketshare.. in 2014 (until now)

  1. Colgate Total : 175million
  2. Colgate Optic  :134million
  3. Colgate : 110million
  4. Colgate Max Fresh : 87
  5. Colgate pro Health :64
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The Biggest Brands of Procter and Gamble
1)One consumer durable giant is looking for solutions from NASA to make TV commercials and online videos . Yes you read that right.. P&G has been  seeking a rocket scientist, to help the Company  navigate and stay the leader when it comes to its visibility  across the digital space In the post, P&G said it is seeking a way to produce video with costs "significantly lower" than today's average of $273,000 for beauty and $364,000 for household products" TV ads, citing the latest American Association of Advertising Agencies survey data.
a)This comes from Procter and Gamble , the company who spends a record  30% of their marketing budgets online.  Now you know why " Procter and Gamble approached NASA.This could be the biggest technology breakthrough.. both advertisers as well as the Publishers might have been waiting for.While brands continue to invest in digital ,the online video is all set to witness a lot of action with skyrocketing demand and high marketing spends 

b)With the Broadcasting industry's production costs, not every marketer would care to venture or would have budgets to spend. In contrast the reach of "online video" led by the growth in mobile web, increasing smartphone adoption, which in turn are increasingly becoming Device Agnostic ( that is the same content can be played across smartphones, Tablets, Gaming Consoles,TV, and Desktop)..The miniaturizing of hardware device and standardization of OS has made sure .. Online Video reach has more than increased 700% in the last 2 year.
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