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Saturday, April 19

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Travel is one of those industries where the Internet has had a great impac as it continues to grow into the   world's largest industries, powered by  smartphones, Mobile and real time technology and connected devices 

The Internet had a huge impact on the travel industry early on, as consumers swarmed to online travel agencies to find the best prices on flights and hotels, and took to online travel guides to plan their trips in advance. In 2012, online U.S. travel sales surpassed $100 billion, according to comScore

The blow data shows the top 10 Online Travel sites  in terms of traffuc

most trafficked  travel  sites
Online Traffic: Travel Industry

online travel sites
The Top 10 Online Travel Properties va experian charts

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Friday, April 18

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Statistic: Twitter accounts with the most followers worldwide as of March 2014 (in millions) | Statista
via  Statista


This statistic presents a ranking of the most popular Twitter accounts as of March 2014, sorted by the highest numbers of followers. During that month, singer Katy Perry's account @katyperry had 51.83 million followers. In comparison, US President Barack Obama's account was followed by 41.85 million people.
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According to data published by Twitter analytics firm Twopcharts, Twitter may have a stickiness problem. According to the data there is a large discrepancy betw

According to data published by Twitter analytic s firm Twopcharts, Twitters engagement is woefully low .. and user  stickiness is a bigger challenge Tweeter has been facing for quite some time now  According to the data there is a large discrepancy between  the number of accounts created and the number of accounts that actually remain active. 

Of the 284 million accounts created in 2013, only 37 million (12.9%) were still actively tweeting in February 2014. On the other hand, of the 4 million accounts created in 2008, 1 million were still tweeting in February 2013, indicating that early Twitter adopters are more likely to stick with the service

For the uninitiated  284 million accounts can have been created last year when Twitter only has 241 monthly active users: According to Twopcharts, there are around 980 million Twitter accounts, of which only a small fraction is actually active.

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Wednesday, April 16

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Many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and Tumblr maintain a majority share on desktop, while newer social networks such as Instagram, Snapchat and Vine are almost exclusively mobile.



Mobile and Social Media




Comparing social media usage by devices : Mobile vs Desktop
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I
56% online media consumed by multi platform usage


In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends.

 For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56%  of digital media consumers constituted the ‘multi-platform majority.’

 The multi platform devices have made online access ubiquitous , and this will have a tremendous impact on marketers specially across the developing countries and BRIC nations where the internet  explosion is yet to take off
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 Ranbaxy was fined $500 million by the US Food and Drug Administration (USFDA) for making and selling adulterated drugs".




Forbes India Magazine - Daiichi could be the biggest beneficiary of the Sun Pharma-Ranbaxy deal: "India’s Sun Pharma, headed by billionaire Dilip Shanghvi, announced its decision to acquire the troubled and scandal ridden  '  Ranbaxy Laboratories' from Japanese owners Daiichi Sankyo, in all-share deal valued at $3.2 billion. 

Sun Pharma is the biggest winner in this deal, as Ranbaxy still controls  21% in the domestic  The combined entity—the world’s fifth largest generic drug firm—will be more diversified with United States, Rest of the World and India contributing 47 percent, 31 percent and 22 percent of sales, respectively, initial analyst estimates reveal."



'Japan’s Daiichi acquired Ranbaxy from Malvinder and Shivinder Singh in 2008,who  held  the reins  from her father " Mohan Singh with the belief that its dominance in cheap generic medicines would boost the Japanese firm’s revenues

The firm, started by Bhai Mohan Singh in 1961, after taking it over from two Amritsar-based cousins a decade earlier, was once India’s largest manufacturer of antibiotics in the 1980s.

In the entire scsheme of things ,Daiichi stands to be the biggest beneficiary from the new deal by letting go of Ranbaxy ownership.Itis waging a constantly legal battles  It suffered losses for its Ranbaxy investment and failed to fully unlock Ranbaxy’s value.

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Snapdeal.com acquires fashion products discovery platform Doozton.com -  Snapdeal.com has acquired the assets of Doozton.com, an online product discovery technology platform in fashion & lifestyle categories that helps people to discover trending products and designs from online stores of India. Last year, Snapdeal bought Shopo.in, an online marketplace for Indian handicrafts.








Snapdeal  ranks among the top 15 web portals in India in terms of traffic  and its users  spends who spends  an average of 7 minutes on its site according to Alexa.


Snapdeal post acquisition of Shopo, has managed to built a strong supply side for Indian handicrafts,memorabilia  and designer products  that address the niche market".


This is where the acquisition makes a lot of sense as "Doozton.com" offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India of Doozton

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