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May 28, 2017

how b2b brands can get targeted traffic from twitter


 

How to Build an Engaged B2B Community on Twitter 

B2Bs brands  can do quite well on Twitter if they build a relevant and engaged community of followers. Few B2Bs, however, are able to accomplish that.Among many reasons one of the main reasons B2Bs fail in community building is because they fail to try. They seem to think, if we share our brilliant content 25 times a day, people will magically follow us and lining up to place orders. Wrong. Building a Twitter community requires two things: targeted outreach and strategic content sharing. Let’s take a look at both.

Targeted Outreach :Assume that relevant Twitter users will not find you. You have to find them. Where do you look? The best system to identify and reach out relevant users: Find Twitter accounts within your industry with engaged followings and follow their followers. Such accounts could be competitors, companies in related industry niches, or industry organizations. Don’t follow all of their followers en masse; instead, review them one-by-one and follow only those that appear from their bios and Twitter stream to be engaged and relevant. Follow only a few hundred people a week. Following too many makes your following-to-follower ratio look bad, and worse, makes it too time-consuming to complete the rest of the workflow. 

After you have followed a batch of Twitter users, tweet content that you believe will be of interest to them. By doing so, if these users visit your profile page, they will see highly relevant tweets at the top of your tweet stream — and thus be more likely to follow you back. Wait about a week and then see how many of that batch followed you back. If several did, go back to that same originating twitter account and follow another batch (see step 1). If few people followed you back, try another, more promising Twitter account. Continue this process as a permanent part of your Twitter marketing campaign, and from time to time unfollow people who haven’t followed you back.

In addition to following these steps, be sure to respond quickly to anyone in your Twitter community that retweets you or engages in any sort of conversation directed to you or that includes you. Lack of response from a business Twitter account infuriates users. Strategic Content Sharing Pardon me for saying so, but B2Bs have to remember their purpose on Twitter is to share content that matters to their Twitter followers, not content that matters to their own organizations. 

Tweeting your own content is fine as part of your content sharing strategy, but should not be the whole strategy. As a matter of fact, sharing product and service page from the company website is generally very poor content from your community’s point of view, since it will be perceived as self-promotional and considered irrelevant (unless the user has a specific need at that instant, which is unlikely). This is why having an onsite blog is such a powerful Twitter tool: blog posts can (and should) be written more conversationally, objectively and informatively than the average company website page, making them more interesting and shareable to Twitter users. Always look for outside content to share; this search effort should be another permanent part of your Twitter campaign. Share worthwhile content from those industry Twitter accounts you’ve targeted for your own community building, from users who are in your community (retweeting a follower is one of the best ways to inspire re-tweets of your content), and even from competitors. The real key here is to look before you leap: Don’t share worthless content; instead, take plenty of time to read it, evaluate it and make sure your community needs to read/view it. 

By building up a Twitter reputation for being a go-to source for industry-related information, you will attract the followers you want most. There is nothing magical about Twitter. Like any other marketing technique, Twitter marketing requires strategy, day-to-day grunt work, and persistence. B2Bs that understand this succeed!

 Author Bio: Brad Shorr is Director of Content Strategy at Straight North, an internet marketing company that specializes in SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Shorr has been featured in leading online publications including Forb


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May 17, 2017

30 seo tools which can help you rank in first page


 

TOP SEO TOOLS WHICH CAN GIVE A FILLIP TO YOUR SEARCH  ENGINE RANKING  


Getting  good rankings and organic traffic on your website would be impossible if you don’t use proper SEO tools and techniques. There are a plethora of  free and paid SEO tools available online which can be highly beneficial for your website rankings. Here are some  compilation  of a  list of   SEO tools which would help you to analyse your website and study and map your competitor

However more often than not ,you need more then one SEO tool to satisfy your need for increasing your website traffic. Let’s have a looser look at all the comprehensive list of top SEO tools . 

 Top SEO tools, Complete List of free and paid  SEO Tools and Services 

1- Anchor Text over Optimization Tool Anchor Text over Optimization Tool is used to identify anchor text diversity and also highlight those areas which are at risk for anchor text over optimization.

 2-KeywordSpy www.keywordspy.com This tool helps you in profitable list of keyword research.

3.Screaming frog www.screamingfrog.co.uk Small spider tool for websites’ links, images, CSS, script and apps from an SEO perspective. 

4.HubSpot www.hubspot.com A Single hub to collect, translate & route your customer data. 

5.SpyFu www.spyfu.com SpyFu Help you to download your competitors’ profitable keywords. 

6.Similarweb www.similarweb.com Similarweb help in Competitor’s traffic figures, Organic keywords, Engagement metrics and Get traffic insights for any website or app 

7.Seer Toolbox www.seerinteractive.com: This is atool Suite for Analytics and Link Research for traffic gaining. 

8.SEOgadget Links API www.seogadget.com Help you to unlock the incredible capabilities of tool provider data from Majestic SEO, Moz and Grepwords within Excel.

9 Majestic SEO www.majesticseo.com This tool helps in link Research, Competitive Intelligence and Link Building. 

10. Majestic SEO API blog.majesticseo.com Helps in API (Application program interface) that how software components should interact and Link Research. 

11.XML Sitemap Inspector www.sitemapinspector.com This SEO tool validate your XML sitemap. It makes your sitemap free from errors and ping to all major search engines. 

12.Mozscape API www.moz.com This tool put powerful web crawler and index of over 162 Billion URLs in the palm of your hands. 

13.Title and Description Optimization Tool: www.seobin.org This is an optimization tool to optimize title tags and Meta description tag. 

14. Open Site Explorer www.opensiteexplorer.org This tool help you to Link Research, defining, gathering, analyzing data and Link Building.
 
 15.Bing Webmaster Tools www.bing.com Bing data webmaster tool uncover keyword data & drive traffic to your site. 

 16.Buzzstream Tools Suite tools.buzzstream.com This tool help to find link opportunities, conduct link research or automate link building tasks. 

 17.GTmetrix: www.gtmetrix.com It helps you to analyze the performance and speed of your website. 

 18.Meta SEO Inspector chrome.google.com A Google chrome app used to easily inspect metadata on any site with one simple click. 

 19- Google Webmaster www.google.com Help you to Track your site’s search performance. 

 20- Merge Words www.mergewords.com This site combine sets of words easily & automatically. 

21- WordPress Theme and Plugins Detector chrome.google.com This google plugin helps you to detects the theme and plugins used in WordPress and display information about them. 

22 Lynx Help Page lynx.browser.org it’s a plain text browser, which show you how crawler or search engine sees the page. 

23 SEO Extension addons.mozilla.org This extension provides you SEO metrics for a specific page, along with other useful tools such as SEO Audit and many others. 

24.WebRank SEO For Google: chrome.google.com “chrome.google.com For Mozilla Firefox addons.mozilla.org Helps you to get website stats directly from your browser. 

25. NerdyData nerdydata.com NerdyData is like a Search engine for source code. 

26- Internet Marketing Ninjas SEO Tools www.internetmarketingninjas.com This site provide few tools to find broken links, redirects, site crawl tool, 

27.SEO Toolbar tools.seobook.com SEO Toolbar pulls in many useful marketing data points to make it easy and get a holistic view of competitive landscape of market directly in search results. 

28.SEO Tools for Excel www.nielsbosma.se This site provides you some Analytics, Social, On page, off page SEo tools
 
29.SEO gadget Tools seogadget.com This site provides some Content Strategy Generator, Highcharts Generator and Infographic embedded tools. 

 30.SEO Quake www.seoquake.com SEOquake tool is used to obtain information about any website for a wide range of parameters such as page rank, Google index, Alexa and many others. For Google: chrome.google.com For Opera Mini addons.opera.com 

 31.Virante SEO Tools www.virante.org This site provide you some content checking and optimizing tool.
 
32- Wordstream Free Keyword Tools www.wordstream.com Wordstream is a SEO keyword tool. It helps in performing ongoing organize, analyze keyword research. This SEO tool also provide the facility to search engine optimizer in keyword discovery tools, keyword grouping, long-tail keyword tools and SEO content creation tools. 
 
33.SEMrush www.semrush.com: helps analyse your domain, backlinks and search ranking apart from helping you runa competitor research




May 11, 2017

elements of an effective inbound marketing campaign


 ELEMENTS AND COMPONENTS OF AN EFFECTIVE INBOUND MARKETING CAMPAIGN
Inbound campaigns have very specific campaign components that serve to pave the path to purchase experience.  Knowing these components and learning how to populate each step with relevant timely and contextual content helps you build a frame work for achieving results and success Think of each component in your inbound market as an input. These inputs can be grouped into Attraction Inputs,re engagement inputs,Action inputs and Reaction inputs. 

Each of these inputs is an influential factor in your customer chain. Therefore each input has different level of influence on the outcome and each of them has to be given weight-age and importance .

Also avoid  focusing merely  on vanity metrics like page views and user sessions.. rather depending upon your metrics, focus on conversion and user acquisition. Ultimately its the ROI which is going to determine your campaign success. While traffic is important in terms of building  brand visibility,  you also need to ensure that your traffic is targeted and focused and  really appeals to users who are potential buyers.

Lets take a look at the top 10 elements and components of an Inbound marketing Campaign 

ATTRACTION INPUTS: 
1. A website with clearly defined landing pages and path to conversion 
2. Paid search 
3.Organic SEO 
4.Social media sources 
5.Referrals 
6.Email marketing 
7.Having an active subscriber list and email database 
8. Newsletter subscription 

 ENGAGEMENGT INPUTS :
1Middle of the funnel engagement 
2.Pdf downloads 
3. Whitepapers 
4.Industry publications 
5.Online engagement tools ( live chat )
6. Contact us Form 

 REENGAGEMENT INPUTS 
1. Email workflows 
2. Invitations 
3. Webinars 
4. Podcasts 
5.Online product training 

 ACTION INPUTS 
1. Product trials 
2. Product demo 
3. Subscription 
4.Donation 

 RECREATIONAL INPUTS 
1. Online Reviews 
2. Customer support 
3. Shipping /Product return policy 
4. Events and Exhibitions
5. Contextual advertising 
6. Re targeting 
7. Rewards Program




How to create a frictionless consumer conversion campaign path


 
Its crucial to understand a consumer path to clicking to conversions . As you build on your landing pages and test your campaigns , your ultimate objective and goal would be to create a frictionless path to conversion. Here are some tips that you can follow to increase your conversion rate by increasing user engagement with your campaign goals. 

SIMPLIFY :Don’t over complicate the process of creating conversion funnels For example it makes sense for your PPC campaign to circumvent your website entirely with a landing page which is geared towards an encouragement like an offer or a takeaway

POWER OF LINKS : Link your pages in a conversion path which directs a visitor either laterally or download towards an action Provide obvious and easy navigation signs which is very clear which action a visitor should naturally like to take next Resist the urge to create too many click through on a page . 

AVOID BOUNCES :Avoid overloading your visitors with too many options which might confuse them resulting with a high bounce rate. Bounce rate refers to users who are entering and exiting from the same page. 

HOMEPAGE LINKS: Create and connect side way entry into your homepage, other than natural links to the home page at the top menus 

USER TESTING :Perform user testing after you think you have got the  perfect landing page. This will help you create further opportunities for refinements and enhancement With the passage of time looks for trends of sources, CTA’s( call to action) landing pages ,using that analytics data to inspect conversion opportunities and roadblocks. 

MODELLING CONVERSION PATH: As you gain customers , model the path to conversions so that you can replicate those paths with other similar products by building similar campaigns Measure your attraction and conversion hypothesis as well as your business objectives versus your outcomes to determine your degree of success.




May 9, 2017

the anatomy of writing the perfect cover letter for job application

How to Write a Cover Letter - Step by Step (Infographic)

the  elements of writing the perfect cover letter for your CV

Source: www.grammarcheck.net