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August 18, 2017

5 essential differences between inbound and outbound marketing

" key differences between inbound and outbound marketing"

 Inbound marketing refers to the technique of pull marketing as opposed to push marketing. Inbound marketing ensures consumers are attracted to you rather than the brand attracting the consumers by traditional media like print, videos, hoardings, and banners. examples of inbound marketing including content creation in the form of e-books, pdf downloads, emailer subscription case studies and videos, seo, infographics. Inbound marketing involves 2-way communication while outbound marketing is one way.
 The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Another reason why inbound marketing is winning is that it costs less than traditional marketing and seeks to educate consumers rather than just selling
 Outbound tactics involves buying your way in an environment when consumers aren't even paying attention? 
Here are some stats from the infographic from  Mashable that outlines the key difference below. 
  • 44% of direct mail is never opened. That's a waste of time, postage and paper. 
  • 86% of people skip through television commercials. 
  • 84% of 25 to 34-year-olds have clicked out of a website because of an "irrelevant or intrusive ad." 
  • The cost per lead and cost per acquisition in outbound marketing is more than for inbound marketing.

June 11, 2017

the top 10 most iconic " james Bond cars "

Which Bond Car Drives Ticket Sales
Which Bond Car Drives Ticket Sales [Infographic] by the team (NeoMam)

5 excel tricks to increase your productivity

7 Essential Excel Tricks Every Office Worker Needs To Know
7 Essential Excel Tricks Every Office Worker Needs To Know [Infographic] by the team at NeoMam


May 28, 2017

how b2b brands can get targeted traffic from twitter


How to Build an Engaged B2B Community on Twitter 

B2Bs brands  can do quite well on Twitter if they build a relevant and engaged community of followers. Few B2Bs, however, are able to accomplish that.Among many reasons one of the main reasons B2Bs fail in community building is because they fail to try. They seem to think, if we share our brilliant content 25 times a day, people will magically follow us and lining up to place orders. Wrong. Building a Twitter community requires two things: targeted outreach and strategic content sharing. Let’s take a look at both.

Targeted Outreach :Assume that relevant Twitter users will not find you. You have to find them. Where do you look? The best system to identify and reach out relevant users: Find Twitter accounts within your industry with engaged followings and follow their followers. Such accounts could be competitors, companies in related industry niches, or industry organizations. Don’t follow all of their followers en masse; instead, review them one-by-one and follow only those that appear from their bios and Twitter stream to be engaged and relevant. Follow only a few hundred people a week. Following too many makes your following-to-follower ratio look bad, and worse, makes it too time-consuming to complete the rest of the workflow. 

After you have followed a batch of Twitter users, tweet content that you believe will be of interest to them. By doing so, if these users visit your profile page, they will see highly relevant tweets at the top of your tweet stream — and thus be more likely to follow you back. Wait about a week and then see how many of that batch followed you back. If several did, go back to that same originating twitter account and follow another batch (see step 1). If few people followed you back, try another, more promising Twitter account. Continue this process as a permanent part of your Twitter marketing campaign, and from time to time unfollow people who haven’t followed you back.

In addition to following these steps, be sure to respond quickly to anyone in your Twitter community that retweets you or engages in any sort of conversation directed to you or that includes you. Lack of response from a business Twitter account infuriates users. Strategic Content Sharing Pardon me for saying so, but B2Bs have to remember their purpose on Twitter is to share content that matters to their Twitter followers, not content that matters to their own organizations. 

Tweeting your own content is fine as part of your content sharing strategy, but should not be the whole strategy. As a matter of fact, sharing product and service page from the company website is generally very poor content from your community’s point of view, since it will be perceived as self-promotional and considered irrelevant (unless the user has a specific need at that instant, which is unlikely). This is why having an onsite blog is such a powerful Twitter tool: blog posts can (and should) be written more conversationally, objectively and informatively than the average company website page, making them more interesting and shareable to Twitter users. Always look for outside content to share; this search effort should be another permanent part of your Twitter campaign. Share worthwhile content from those industry Twitter accounts you’ve targeted for your own community building, from users who are in your community (retweeting a follower is one of the best ways to inspire re-tweets of your content), and even from competitors. The real key here is to look before you leap: Don’t share worthless content; instead, take plenty of time to read it, evaluate it and make sure your community needs to read/view it. 

By building up a Twitter reputation for being a go-to source for industry-related information, you will attract the followers you want most. There is nothing magical about Twitter. Like any other marketing technique, Twitter marketing requires strategy, day-to-day grunt work, and persistence. B2Bs that understand this succeed!

 Author Bio: Brad Shorr is Director of Content Strategy at Straight North, an internet marketing company that specializes in SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Shorr has been featured in leading online publications including Forb


May 17, 2017

30 seo tools which can help you rank in first page



Getting  good rankings and organic traffic on your website would be impossible if you don’t use proper SEO tools and techniques. There are a plethora of  free and paid SEO tools available online which can be highly beneficial for your website rankings. Here are some  compilation  of a  list of   SEO tools which would help you to analyse your website and study and map your competitor

However more often than not ,you need more then one SEO tool to satisfy your need for increasing your website traffic. Let’s have a looser look at all the comprehensive list of top SEO tools . 

 Top SEO tools, Complete List of free and paid  SEO Tools and Services 

1- Anchor Text over Optimization Tool Anchor Text over Optimization Tool is used to identify anchor text diversity and also highlight those areas which are at risk for anchor text over optimization.

 2-KeywordSpy This tool helps you in profitable list of keyword research.

3.Screaming frog Small spider tool for websites’ links, images, CSS, script and apps from an SEO perspective. 

4.HubSpot A Single hub to collect, translate & route your customer data. 

5.SpyFu SpyFu Help you to download your competitors’ profitable keywords. 

6.Similarweb Similarweb help in Competitor’s traffic figures, Organic keywords, Engagement metrics and Get traffic insights for any website or app 

7.Seer Toolbox This is atool Suite for Analytics and Link Research for traffic gaining. 

8.SEOgadget Links API Help you to unlock the incredible capabilities of tool provider data from Majestic SEO, Moz and Grepwords within Excel.

9 Majestic SEO This tool helps in link Research, Competitive Intelligence and Link Building. 

10. Majestic SEO API Helps in API (Application program interface) that how software components should interact and Link Research. 

11.XML Sitemap Inspector This SEO tool validate your XML sitemap. It makes your sitemap free from errors and ping to all major search engines. 

12.Mozscape API This tool put powerful web crawler and index of over 162 Billion URLs in the palm of your hands. 

13.Title and Description Optimization Tool: This is an optimization tool to optimize title tags and Meta description tag. 

14. Open Site Explorer This tool help you to Link Research, defining, gathering, analyzing data and Link Building.
 15.Bing Webmaster Tools Bing data webmaster tool uncover keyword data & drive traffic to your site. 

 16.Buzzstream Tools Suite This tool help to find link opportunities, conduct link research or automate link building tasks. 

 17.GTmetrix: It helps you to analyze the performance and speed of your website. 

 18.Meta SEO Inspector A Google chrome app used to easily inspect metadata on any site with one simple click. 

 19- Google Webmaster Help you to Track your site’s search performance. 

 20- Merge Words This site combine sets of words easily & automatically. 

21- WordPress Theme and Plugins Detector This google plugin helps you to detects the theme and plugins used in WordPress and display information about them. 

22 Lynx Help Page it’s a plain text browser, which show you how crawler or search engine sees the page. 

23 SEO Extension This extension provides you SEO metrics for a specific page, along with other useful tools such as SEO Audit and many others. 

24.WebRank SEO For Google: “ For Mozilla Firefox Helps you to get website stats directly from your browser. 

25. NerdyData NerdyData is like a Search engine for source code. 

26- Internet Marketing Ninjas SEO Tools This site provide few tools to find broken links, redirects, site crawl tool, 

27.SEO Toolbar SEO Toolbar pulls in many useful marketing data points to make it easy and get a holistic view of competitive landscape of market directly in search results. 

28.SEO Tools for Excel This site provides you some Analytics, Social, On page, off page SEo tools
29.SEO gadget Tools This site provides some Content Strategy Generator, Highcharts Generator and Infographic embedded tools. 

 30.SEO Quake SEOquake tool is used to obtain information about any website for a wide range of parameters such as page rank, Google index, Alexa and many others. For Google: For Opera Mini 

 31.Virante SEO Tools This site provide you some content checking and optimizing tool.
32- Wordstream Free Keyword Tools Wordstream is a SEO keyword tool. It helps in performing ongoing organize, analyze keyword research. This SEO tool also provide the facility to search engine optimizer in keyword discovery tools, keyword grouping, long-tail keyword tools and SEO content creation tools. 
33.SEMrush helps analyse your domain, backlinks and search ranking apart from helping you runa competitor research