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December 18, 2014

2014 Worst and Best Social Media Brands

Fiat Leads social media rankings


The best and worst brands on social media in 2014 - Digiday: "Who were the movers and shakers among consumer brands this year.. Social Media  have gone mainstream this year.. with brands spending more on Mobile and social media as they increasingly realise " social  "proof.. ads much more value to the brand as compared to banner blindness.



Among the Social Media Superstarts this year Fiat, Yamaha and Burton had a great year in social media, while American Airlines remained stalled out on the tarmac, according to a new study by Sprinklr, a social media management firm.

Using its social index — an analysis platform that measures social media performances of over 35,000 brands using 11 different metrics on over a dozen social networks — Sprinklr has identified the brands that have both most and least improved their performances on social media in 2014."




33% Online Shopping driven by Mobile during Thanksgiving

Holiday season sales ,
US Black Friday online sales grew  8% . However Thanksgiving was partially better During Thanksgiving online sales overall were up by 14% compared to Thanksgiving 2013. But the average order value  per consumer was actually down. 

IBM data reveals that average order pers sales was $125.25, versus $132 a year ago.Thats a drop of 7% compared go thanksgiving last year .IBM adds that the very biggest physical retailers — department stores — saw online sales grow by 29.8% over last year, but their average order value of $139.53 was down by 2.45% compared to last year..

Black Friday Sales Dissapoint FALLS 11% AS ,Relaters fail to enthuse consumers

US Shopping season deals


Retailers brick and mortal sales down 8%

 US BLACK FRIDAY 2014 RETAIL SALES DISSAPOINT


BBC News - US Black Friday sales fall 11% on sluggish demand: "US retailers reported sluggish Black Friday spending, with sales falling 11% from the same period last year, according to the National Retail Federation (NRF).

US consumers spent on average $380.95 per person, down 6.4% from a year ago. The NRF attributed the decline to shifting consumer habits, such as earlier promotions and the growth of online shopping."

However Online Sales  grew by Up 8.5% over 2013, as Mobile Shopping  giving huge push to online shoppingAccording to  to ShopperTrak,  Black Friday shopping at brick-and-mortar stores in the United States was down about 7 percent from a year , with Friday store sales hiting $9.1 billionOverall, total holiday weekend sales were estimated to be $50.9bn.

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