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June 18, 2020

Former Kleiner Perkins general partner Mary Meeker on the state of the global technology markets

Internet Trends 2019 by Kate Clark on Scribd



 
Mary Meeker, former former Kleiner Perkins general partner and present founder of Bond capital is back with her slide on global technology trends. Mary highlighted some of the emerging disruptive forces that will impact technology business in 2020. 

Her research highlighted slowed growth in e-commerce sales, increased internet ad spending, a quantum leap in data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.Mary Meeker is often referred as the Internet Queen for her deep insights and research data  on the global internet and technology market since 2009.

Her presentation had references to emerging technology disrupters like Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Canva .

Mary Meeker also addressed the growth and clout of chinese technology market, US immigration and online education and digital transformation. 
Here are some of the highlights from the presentation 
  1. Some 51 percent of the world — 3.8 billion people — were internet users  in 2019 up from 49 percent (3.6 billion) in 2017. 

  2. Growth slowed to about 6 percent in 2018 because so many people have come online that new users are harder to come by. 

  3. Sales of smartphones — which are the primary internet access point for many people across the globe  are declining as much of the world that is going to be online already is. As of january 2020 seven out of 10 of the world’s most valuable companies by market cap are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies:  The top 10 companies are led by Microsoft, Amazon ,Apple ,Alphabet, Berkshire Hathaway Facebook Alibaba Tencent Visa Johnson & Johnson 

  4. E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1. 
  5. Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. 
  6. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow. 
  7. Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. 

  8. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers. It’s been a busy past year for the former Morgan Stanley analyst, who since releasing the 2018 internet trends report last May exited Kleiner Perkins and raised more than $1 billion for her debut growth fund, Bond.


 

May 31, 2020

world no tobacco day: behind the marketing machine

Infographic: Smoking Also Has Serious Financial Repercussions | Statista infographics via Statista


 
31st may is world no tobacco day.  On this day  we present you with some facts and figures on how global Tobacco industry has generated into a mean marketing machine and the top 10 most appalling Facts about global tobacco Company Misdeeds from the Famous Federal Court Ruling (source :american lung association)
On August 17, 2006, federal judge Gladys Kessler found the major tobacco companies—including Altria (Philip Morris) and RJ Reynolds—guilty on civil racketeering charges (i.e., organized criminal activity). On that day, she issued a final judgment and 1,683-page opinion that found the companies had been covering up the health risks associated with smoking and marketing their products to children for decades. And, finally, after many years of delay the tobacco companies were required to issue the "corrective statements" in newspapers and on TV in 2017 and 2018 that were originally ordered by Judge Kessler's decision.
Here are 10 of the most troubling facts the judge found in her ruling against these tobacco companies: 
  1.  The tobacco companies "concealed and suppressed research data and other evidence that nicotine is addictive." 
  2. . The tobacco companies "falsely marketed and promoted low tar/light cigarettes as less harmful than flavour cigarettes in order to keep people smoking and sustain corporate revenues." 
  3.  The tobacco companies own internal records showed "that smokers switch to low tar/light cigarettes, rather than quit smoking because they believe they are less harmful."
  4.  The tobacco companies "recognised that smokers choose light/low tar cigarettes for a perceived health benefit defendants internally recognised that smokers rely on the claims made for low tar/light cigarettes as an excuse/ rationale for not quitting smoking. 
  5. The tobacco industry spends billions of dollars each year on cigarette and smokeless tobacco advertising and promotions. In 2018 $9.06 billion was spent on advertising and promotion of cigarettes and smokeless tobacco combined—about $25 million every day, and more than $1 million every hour in the united states 
  6. Price discounts to retailers account for 73.3% of all cigarette marketing (about $6.16 billion). These are discounts paid in order to reduce the price of cigarettes to consumers "


7. Starting in the 1950s and lasting at least through 2006, different tobacco companies "at different times and using different methods, have intentionally marketed to young people under the age of twenty-one in order to recruit 'replacement smokers' to ensure the economic future of the tobacco industry." 
8. The tobacco companies "youth smoking prevention programs are not designed to effectively prevent youth smoking." 
9. The tobacco companies "have publicly denied what they internally acknowledged: that ETS [secondhand smoke] is hazardous to nonsmokers." 
10. The tobacco companies' internal records "recognised that ETS [secondhand smoke] is hazardous to nonsmokers." 
 11. The tobacco companies' "marketing is a substantial contributing factor to youth smoking initiation."

May 30, 2020

top 10 noteworthy marketing facts for today:



 
  •  About eight million people around the world earn their living making cars and trucks. 
  •  The Champions League final, hosted by UEFA, European soccer’s governing body, draws more viewers globally than the Super Bowl each year. 
  • The Final of Champions League Will Reportedly Be Relocated From Istanbul
  • In its early days, Daughters of Reykjavik, a feminist rap group from Iceland, had 21 members. 
  • The New-York Historical Society invested heavily in touch-screen stations in 2011. Now, it is considering replacing touch navigation with voice activation.


  • It is not legal for a nonprofit to help you transfer money directly to specific individuals if you want the amount to be a tax deductible donation. 
  • Unlike commercial airlines, the private jet industry sells its services by the hour. 
  • At a Sotheby’s auction on June 29, in which bids will be taken remotely
  • Francis Bacon’s 1981 three-part oil painting, “Triptych Inspired by the Oresteia of Aeschylus,” is expected to sell for at least $60 million. Sotheby’s to Hold ‘Live’ Auctions, Remotely ( source : nytimes)

SpaceX finally succeeds in putting NASA astronauts into space



 
 SpaceX  Final launch 
Elon Musk’s SpaceX and NASA blasted two astronauts Bob Behnken and Doug Hurley into orbit, marking the first human launch from U.S. soil in nearly a decade and a new partnership between industry and government aimed at revitalising the country’s space ambitions.
This was SpaceX's second attempt to launch two NASA astronauts on a mission to the International Space Station . This is the first crewed spaceflight to take off from US soil in nearly a decade. This is an important milestone in space travel for three reasons 
1)This is first time that astronauts launched into space from US soil since 2011. 
2)This is the first-ever crewed mission for SpaceX. 
3)This is also the first time ever that a privately developed spacecraft launched humans into Earth's orbit. In an early interview with CNN in 2004, SpaceX founder Elon Musk explained how he could work with NASA and his vision for the future of space travel.


The Crew Dragon capsule, carrying astronauts Bob Behnken and Doug Hurley, is now flying free through Earth's orbit. The capsule uses tiny thrusters to stay oriented and help steer the spacecraft toward the International Space Station. It's a slow and precise journey. Behnken and Hurley will spend about 19 hours in the spacecraft as climbs toward the ISS, where they're expected to dock around 10:30 am ET tomorrow.

visualisation of global trade ,economic activity vs gdp growth



 
In today’s global economic system, countries exchange not only final products, but also intermediate inputs. This creates an intricate network of economic interactions that cover the whole world. Over the last couple of centuries the world economy has experienced sustained positive economic growth, and over the same period, this process of economic growth has been accompanied by even faster growth in global trade. In a similar way, if we look at country-level data from the last half century we find that there is also a correlation between economic growth and trade: countries with higher rates of GDP growth also tend to have higher rates of growth in trade as a share of output. This basic correlation is shown in the chart here, where we plot average annual change in real GDP per capita, against growth in trade (average annual change in value of exports as a share of GDP).1 Is this statistical association between economic output and trade causal? Among the potential growth-enhancing factors that may come from greater global economic integration are: Competition (firms that fail to adopt new technologies and cut costs are more likely to fail and to be replaced by more dynamic firms); Economies of scale (firms that can export to the world face larger demand, and under the right conditions, they can operate at larger scales where the price per unit of product is lower); Learning and innovation (firms that trade gain more experience and exposure to develop and adopt technologies and industry standards from foreign competitors)


Over the last couple of centuries the world economy has experienced sustained positive economic growth, and over the same period, this process of economic growth has been accompanied by even faster growth in global trade. In a similar way, if we look at country-level data from the last half century we find that there is also a correlation between economic growth and trade: countries with higher rates of GDP growth also tend to have higher rates of growth in trade as a share of output. This basic correlation is shown in the chart here, where we plot average annual change in real GDP per capita, against growth in trade (average annual change in value of exports as a share of GDP).