Online Marketing Trends

Quarterly Revenues from iTunes exceed 4% billion, grow by 32%

Posted by DigitalAge Posted on 3:24 PM with No comments

Horace Dediu | asymco: "In the latest quarter the iTunes top line grew by 32%. Additional newly reported items:

Quarterly revenues topped $4 billion (a new high) and the company suggests that this rate is maintainable by stating it has a “$16 billion annual run rate”. The pattern of revenues is shown below."

The content portion of iTunes revenues was $2.4 billion, up from $2.1 billion sequentially. Growth into Q1 is not unusual as many holiday iTunes gift cards are redeemed during January.
Revenue growth has been surprisingly steady, averaging 29%/quarter for more than six years.

Yahoo and Twitter Partnership to bring Real Time Tweets

Posted by DigitalAge Posted on 12:11 PM with No comments

Yahoo announced on Thursday a new partnership between the companies "will bring select tweets from Twitter directly into the Yahoo user stream

Partnership between the Companies will bring select tweets from Twitter directly into the Yahoo News stream.

For now,however it seems a fairly basic integration of Twitter accounts and actual Tweets into Yahoo’s flowing news content stream; placing Tweets in between the curated Yahoo news stories.

As the consumption of Real time news and information, local searches including tweets , real time checkins ( foursquare) and Mobile GPS is increasingly becoming a part of mainstream web content user experience

According to " Yahoo CEO" Marissa Mayer

Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information. 140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate.

Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.

Labels: digital marketing, Internet Trends, Social Web, twitter

Google's Most Controversial Updates and How it Affects you

Posted by DigitalAge Posted on 6:27 PM with No comments

Labels: #Facebook stats, Google, PPC, Search Marketing, Video Marketing

Google Reviving their SoMo Device Ecosystem,,

Posted by DigitalAge Posted on 5:59 PM with No comments

Google kicks off showcase for devices, services - The Economic Times: " Google's sixth annual conference for software developers opens on Wednesday with a chance for the company to showcase the latest mobile devices running its Android software, while also unveiling other features in its evolving product line-up.

The audience of about 6,000 people at ``Google I/O'' includes engineers and entrepreneurs who develop applications and other features that can make smartphones and tablets more appealing. Reporters from around the world also will be on hand, giving Google a chance to generate more hoopla about its latest innovations.

Android already has been activated on 900 million devices made by Samsung Electronics Co, HTC Corp and other manufacturers. Android devices are the chief rivals to Apple's iPhones and iPads. Android has helped Google make more money because its search engine and other services, including maps, are usually built into the devices. That tie-in drives more visitors to Google and gives the Mountain View, Calif, company more opportunities to sell ads. "

'via Blog this'

Gautami

How Social Media is impacting Online Shopping in India; Country Report

Posted by DigitalAge Posted on 12:29 PM with No comments

Labels: gadgets, onlline shopping, Research reports, social media, technology

Mobile In store Research and Consumer Purchase behavior

Posted by DigitalAge Posted on 9:18 AM with No comments

According to a new research, done in conjunction with Google Shopper Marketing Agency Council and M/A/R/C Research, most mobile shoppers

are using their phones both before heading to the stores and while they are there. This is good news: shoppers who use mobile more, buy more. Here are more key takeaways for marketers.

Labels: digital marketing, instore shopping, Mobile, web marketing

Facebook Advertising Recent Upgrades: 4 ways to target your consumers better

Posted by DigitalAge Posted on 9:02 PM with No comments

Facebook has added a new feature, called “Lookalike audiences,” that helps advertisers target users who are similar to their existing customers.

This feature is available to advertisers who are using Facebook’s Power Editor and allows businesses to target users similar to those in their Custom audience databases. A Lookalike audience can be created after an advertiser has uploaded first-party data which includes email address, phone number or user IDs for a custom audience. Facebook’s algorithms then analyze the custom audience information and produce a second audience that has similar profiles. Check out the article about Lookalike audiences that Jon Loomer recently wrote on his blog.

some of other recent Facebook's upgrades in its ad feature include

: Reach Users in News Feed with ‘Unpublished Posts’

Updates to Ads Manager

Enhancements to Mobile “Offers” Features

10 Cost Effective Ways of Monetizing and Marketing Your Blog

Posted by DigitalAge Posted on 9:44 AM with 1 comment

Labels: digital trends, online marketing, online trends, Search Marketing, Social Bookmarking, Social Web

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