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October 19, 2014

The Sound of Music 2014 :Americans Votes for their favorite music places

The state of music: Americans vote for " how much time they spent on music
In a world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives

Nielsen Music 360:  Study tracks Consumers engagement with music, as Americans Make Music Their Top Entertainment Choice.

"In a digitally fragmented world of smartphones, tablets and gadgets, the two devices which has almost faded into oblivion post the era of wired gizmos are 1) watch 2) music ..While Mobile/Smartphones have replaced a wrist watch which was once seen to be a status symbol, the fading away of music has been more spectcular, from a tape recorders, to a CD, then DVD, the Mp3 and Mp4 compression techniques enabled more than 1000 songs, movies and videos to be miniaturized and stored across cross platform devices which could be plugged into a USB and heart anywhere.. Music was instantly transported anywhere you wanted, in your car, during your road trip, walking down the streets,in the loo, at the movie theatres ( in case you happen to read a review from one of the websites 
As Music becomes apart of our daily life Music 360 2014, Nielsen’s third annual in-depth tracks the study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes. For hundreds of millions of Americans, this means that music is their top form of entertainment. When surveyed about their activities in the past year, 75% of respondents said they actively chose to listen to music, even ahead of watching television at 73%."

American Brands spends just 2.6$ billion on Advertising Spends on African American Consumer

Twitter usage : Whiter Americans vs African American

Top 5 Newspapers wth highest Arican American subscription:

Are Advertisers Ignoring African-American Media?: "African-Americans represent 14.4% of the American population, however inexplicably corporate America hasnt' been able to warm up to that segment not have increased their marketing spends on " African Americans ..Presently only 2.6 billion USD advertising dollars are spends marketing to that community which  remains abysmally low relative to overall major media ad spending. 
  1. The $2.6 billion spent with media focused on African-American audiences (on cable TV, national magazines, network TV, spot radio and syndicated TV) comprised just 2.6% of the $69.3 billion spent on those platforms last year. However this $2.6 billion represent a 7% increase from 2012 – compared  to a 2% increase in overall major media spend.
  2.  In terms of how digital media consumption by by African American's    "a recent Pew Internet study shows that "African Americans aged 65 and older have especially low adoption rates compared with whites.
  3. Just 45% of black seniors are internet users, and 30% have broadband at home (among white seniors, 63% go online and 51% are broadband adopters). African Americans trail whites by seven percentage points when it comes to overall internet use (87% of whites and 80% of blacks are internet users),

October 18, 2014

With 100% revenue growth ,North America Topples Asia Pacific as the largest Mobile Advertising Market

Mobile ad revenues by Regions :North American mobile ad revenues now exceed Asia Pacific

Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013, which is a growth of almost 100% as compared to 2012 ( nearly doubling compared to previous year( Based on  data from IAB Europe ,Latin America shows highest year-on-year growth in mobile advertising soaring 215%,.

Based on data from IAB Europe ,Latin America shows highest year-on-year growth in mobile advertising soaring 215%, with major increases coming from North America, up 122% and Europe up 90%. Meanwhile North American mobile ad revenues now exceed Asia Pacific revenues after the slump in "2012' 

In 2012 Mobile revenues from advertising in Asia pacific was 3362 million (UK Pound) which rose to 5666 million( Uk Pound ) in 2013, a growth of 68%.In comparison US mobile ad revenue in 2012 slumped to 2743million UK Pounds, a decline of 22% revenues from mobile advertising.

In 2013 however North American mobile ad revenue grew by triple digits to 6099 million (UK pound) ,a growth of 122% from 2012.In 2013 Asia Pacific revenues from mobile stopped at 5666 million ( UK Pound)..which is a 8% increase in North American revenue vis a vis Asia Pacific 

This is how the global mobile advertising market looks like by their global numbers of $19.3million or €14.6m for the year 2013 by share of regions global number

North America: 41.9% (€6,099m / $8,100m)
Asia-Pacific: 38.9% (€5,666m / $7,525m) -

Europe: 17.3% (€2,519m / $3,346m) -

Middle East & Africa: 1.2% (€170m / $225m)

Latin America: 0.7% (€109m / $144m) ..

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