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March 18, 2008

Global Mobile market share 2008 : Samsung is no 2


Top Five Mobile Phone Vendors, Worldwide Q4 2007 Results

Vendor

4Q07 Unit Shipments

4Q07 Market Share

4Q06 Unit Shipments

4Q06 Market Share

4Q07/4Q06 Growth

Nokia

133.5

40.0%

105.5

35.2%

26.5%

Samsung

46.3

13.9%

32.9

11.0%

40.7%

Motorola

40.9

12.2%

65.7

22.0%

-37.8%

Sony Ericsson

30.8

9.2%

26.0

8.7%

18.5%

LG Electronics

23.7

7.1%

17.7

5.9%

33.6%

Others

58.8

17.6%

51.5

17.2%

14.2%

Total

334.0

100.0%

299.3

100.0%

11.6%



Shipments in millions.

Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 25, 2008

Top Five Mobile Phone Vendors, Worldwide Full Year 2007 Results

Vendor

2007 Unit Shipments

2007 Market Share

2006 Unit Shipments

2006 Market Share

2007/2006 Growth

Nokia

437.1

38.2%

347.5

34.2%

25.8%

Samsung

161.1

14.1%

113.7

11.2%

41.7%

Motorola

159.0

13.9%

217.4

21.4%

-26.9%

Sony Ericsson

103.4

9.0%

74.7

7.3%

38.4%

LG Electronics

80.5

7.0%

63.5

6.2%

26.8%

Others

202.9

17.7%

200.6

19.7%

1.1%

Total

1144.1

100.0%

1017.4

100.0%

12.4%



Shipments in millions.

Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 25, 2008.

Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.

The worldwide mobile phone market recorded over 300 million devices shipped during the fourth quarter, while experiencing slower year-over-year growth for 2007. According to IDC's Worldwide Mobile Phone Tracker, the 334.0 million handsets shipped during the holiday quarter was a new record for the industry, and was up 15.3% over last quarter.

For the entire year, total shipments reached 1,144.1 million units in 2007 with 12.4% overall growth. Nokia once again led vendors in shipments throughout the year, although some shakeup in the vendor rankings did occur. Samsung, which had been the number three vendor in the industry, surpassed Motorola during 2007 to capture the number two spot.

"Give credit to Samsung for taking the number two position worldwide from Motorola," says Ramon Llamas, research analyst with IDC's Mobile Devices Technology and Trends team. "For the past few years, Samsung's growth kept pace with the market, but in 2007 the company beat the market almost by a factor of four. Samsung capitalized on replacement handset opportunities in the United States and Europe with a steady stream of mid-range and high-end devices while Motorola spent much of the year addressing inventory challenges across EMEA and Asia. Now that Motorola is implementing a new handset strategy, it will be interesting to watch the hotly contested number two position in 2008."

"Over the last three years, growth in the industry during the holiday quarter has fluctuated from 18.0% to 30.0%, and this past quarter we saw it drop to 11.6%," said Ryan Reith, senior research analyst with IDC's Worldwide Mobile Phone Tracker. "The expectation that the market would maintain the level of growth it saw over the last three years was unrealistic. We expect growth to be in the single digits throughout 2008, and most likely for years to follow."


For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.


rreith@idc.com
508-988-7902