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July 24, 2009

Online Retail Ad Spends on Search Marketing up by 55%





No matter how much buzz Microsift's Bing manages to create it seems that they have a lot of catching up to do in terms of brands spends on search is concerned.In terms of ad spends by advertisers across major search engines. Google is way ahead.

Retail firms spent 36 percent more on paid search engines than in 2008's second quarter. Spending just for the month of June shot up 55 percent from June 2008.
Meanwhile, Microsoft's one-time acquisition target Yahoo lost ground in the second quarter, with only 17 percent of the market. But top dog Google continued to rise, grabbing a 77 percent market share for search engine ad spending.