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November 6, 2009

Affilate Marketing on Twitter: Amazon Changes Rules

It seems that the social media is slowly going mainstream among Affiliate marketers. Amazon.com the biggest e tailer online recently changed its policy of not taking into account twitter links for the purpose of affiliate Marketing.

Earlier,Amazon had a clause that requires sales to be generated from the domain listed in the Associate account the affiliate holds with Amazon.

According to Revolution magazine Blog Amazon.com appears to have, if not made a u-turn, then at least gone back on that position somewhat. Although they have not communicated this to their partners,not has publicly acknowledged any change of policy but earlier this week they communicated a new feature that enables their affiliates to click a button from within Amazon to create a tweet promoting the page they were on at the time. Interestingly, despite evidence to suggest Amazon would use their own short-url service, these affiliate links use the popular Bit.ly service instead.

While the change was not unexpected,what was surprising that Amazon.com was slow in responding to the market forces,where Twitter was seen to be the last bastion of real time social media activity. While Google and MSN have realised this quite early that ' real time search" is going to go mainstream in a big way and are working to integrate their search results with Twitter,The response of Amazon was not particularly in line with a company as Amazon's stature.

Caroline McGuckian of revolution magazine feels that Given Amazon's policy on Affiliates only promoting their products on their own site it is not currently clear whether the links generated through this new method would still work if posted elsewhere (Facebook for example) but the evidence suggest they will, and that Amazon are no longer actively enforcing this policy. There is also still a lot of concern regarding the use of monetized links on Twitter (and social media generally) and what's more, given the current FTC review going on in the US, the use of such links without clear labelling could soon be illegal.

For Twitter the faster it can find a revenue model that works on a win win premise both for Publishers and Advertisers ,the better. It makes sense for Advertisers to work with Twitter so that they have a sustainable model to leverage the power of real time social media broadcasting model