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November 20, 2009

World favourite Online Brands


Google continues its dominance across users and is ranked as the world's most favourite online brand,followed by Yahoo and Amazon in the US according to Forrester Research.

Yahoo should be pleased by their 2 , specially after yahoo and Microsoft Deal . Yahoo should be pleased that their "Yahoo.. You !" Campaign has succeeded to a certain extent in giving them a distinct brand identity.. Yahoo over the last few years has been gradually seen as a fuzzy brand, not able to clearly demarcate and position itself while Google continued to blast away to glory by their sheer branding and Marketing dominance.

Number 3,4 and 5 is taken up by Amazon,Facebook and Ebay.Microsoft at 6th place hardly comes as suprise.