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August 10, 2010

B2B Online Tools : The Top 10 tools to Track your Brand

Socialmediab2b recently posted on the top b2b social media tools,although i personally think that you can use it for b2b as well

I am re-posting Adam Bache's Blog here for my readers benefit . Thanks Adam for the list

1. Social Mention
Cost: Free
For those of you that use Google Alerts you may want to take a look at Social Mention. Social Mention is a real time search platform that will allow you to search on a keyword/phrase and see its social mentions across 100+ social media properties. It offers a strength score, sentiment ratio, a passion score and reach. This stream of information can be fed into your RSS feeds or be delivered to your inbox. It also displays Top Users, Top Hashtags, and Sources. It’s a great addition to your listening toolbox.

2. Flowtown
Cost: Free trial, monthly fees based on imported contacts and email volume
When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. It’s a great resource if you need to append your customer file with social network profile information, learn more about the social habits of your database or if you want to target them on social networks.

3. Compendium Blogware
Cost: Varies depending on number of keywords
You should consider Compendium if you rely on your blog for SEO results. Compendium’s Blogware product helps you target keywords because it automatically organizes your content in a way that’s ideal for search engines to crawl. It also has great administrative tools with a step-by-step approval process so you can manage your blog content within your organization.

4. Trackur
Cost: Free for 1 saved search, plans for multiple saved searches
Trackur is a social media monitoring tool that provides an impressive set of features at very reasonable costs. You can save searches which are updated every 30 minutes, receive alerts via RSS or email, bookmark and save discovered items and track sentiment and trends. You can try it for free which includes one saved search, so its easy to give it a test run to see if its right for you, and if so just upgrade into one of the paid plans.

5. Swix
Cost: Free (for now)
Swix is your social web index. It allows you to create pods, which is a way to see your metrics for a particular social media property (Twitter, YouTube, your blog, Flickr, MySpace, etc.) Then for each property, you can enter your amount spent, your cost per unit and then see your return on investment. It’s simple to use. For a great review of Swix, read Jay Baer’s post A Social Media Scoreboard that Works.

6. Addictomatic
Cost: Free
Addictomatic instantly creates a custom page with the latest buzz on any topic. Pick the channels where you want to source your information then save your search as a bookmark. It’s a helpful way to determine the buzz about your product or service, find potential audience and to see what channels are sources of content for your keywords/phrases.

7. Spiral 16
Cost: N/A
Spiral 16 offers 3D Visual Mapping. Their visualizer displays the relationships between unique URLs in dynamic 2D and 3D maps. This enables users to quickly identify key influencers who are spreading a positive, negative, or neutral message about a topic across the Internet. It can help you discover trends, identify targets, measure campaigns and sentiment and increase customer loyalty.
Are there any other tools you find useful in your B2B marketing research, monitoring or ROI calculations? Leave us a comment with your favorites.

8.SEO Book Toolbar - You may not know that much about about search engine optimization. However, as a B2B marketer who who will be doing social media you will soon find yourself looking at new data set such as page rank, keywords and comparing traffic between sites. I have found that the easiest way to do these tasks as well as others, is to use the free SEO Book Firefox extensions. It makes a lot a great information easily accessible. While you have to sign up for a free account to be able to download it, it is worth it.

9. URL Shortener – URL shorteners go hand-in-hand with web analytics to help gather web data. Since data from social sites like Facebook and Twitter is at a minimum, URL shortening services like can provide additional data and statics to help segment ROI and improve content for the future.

10. Twitter Client – The real-time web does matter in B2B social media and Twitter is a major player in this space. Even if you are not using Twitter for B2B marketing, you should still be using it to gather industry related information. The problem is that using Twitter only through isn’t very effective. To maximize time you need to use a Twitter desktop application like Tweetdeck, Tweetie, Seesmic, etc to make it easier to communicate with others and track key terms related to your business.

For more b2b tools go to