Indian Women Surfers Web Patterns:The top 5 Trends

ViziSense, a part of Komli Media, India’s leading online audience and ad measurement platform, released its first customized report on the online behavior of Indian women.

Among the many insights on Indian Women Surfers , some trends seem to be quite interesting for brands and companies

Regional Surfing Habbits:

North Indian women are more active on social networking sites as compared to their counterparts in South India.Online usage is however skewed in the ratio of 61% in favor of South Indian women as compared to North India.

• This means that South Indian women users use the online medium almost two times than their northern counterparts.
  
  
• However when it comes to Social Networking, their counterparts in North India are way more active.
  
  
• Women spend more time on Social Networking as compared to E-Mail; Social Networking sees high usage from women between the ages of 15 - 24 years
  
  
• Maximum women are checking E-Mail between 11AM - 12PM everyday .

Unlike the usual methods of surveys and multiple-choice answers, these insights are drawn, analyzed and collated from the actual observed behavior of a significant sample of online women (as part of the ViziSense India panel)

The most commong activity of Online Indian Women were

• Search,
• E-Mail & Social Networking
• These three activities ,topped the online activities that women indulge in. Interestingly, ‘Shopping' does not figure among the top 7 categories of websites accessed by women indicating lower adoption of online shopping by women as compared to other categories.
• News/Travel/Jobs/Music/Shopping

• Most done online Activity:"Social Networking getting more Page Views than E-Mail categories is a great insight indicating the shift of Email conversations to Social Networking sites in form of internal messages, chats and wall postings. Women form 22% of the 5 crore active Indian internet universe.

Demographic Insights :The report digs deeper into other demographic attributes such as age, occupation and geography while analyzing women's behavior across top categories. E.g. Social Networking is most accessed by women between the age group of 15 - 24 years. It's also interesting to see that

Peak Time :The report also captures women's online activity during the day, which is a major planning parameter in the traditional media world. E-Mail is most accessed by women between 11:00am 12 noon while Search and Social Networking sites show very different trends.

Facebook also has higher average page views per women user than Orkut, indicating higher engagement on Facebook by women. And the most popular application for Indian women on Facebook is Farmville.

Maritial Status :Single women form the largest user group based on marital status across all top three categories email, social networking, search. In terms of engagement, they account for 62% of all page views by women on social networking sites, finds the survey. Married women account for nearly 35% of travel site usage by women