Top 5 Online Advertising and Usage Trends in India

Online Display Advertisement 39

• Indian online Users:As of December April 2010 India currently has around 80 to 85 million internet users and 7.4 million broadband connections.

• Online Advertising :The Indian online display advertising market is expected to grow about 32% this fiscal to Rs 430-crore, lower than the 38% growth it showed last year, says a study by the Internet and Mobile Association of India and research agency IMRB.

• Size and Growth rateThe size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. - Economic Times

• Online Advertising Vertical :BFSI, Online publishers and IT/Telecom are the major revenue contributors for the online advertising industry in India.FMCG companies and mobile handset manufacturers were seen to increase online display advertising to target internet users in the 18-24 years age group. FMCG and auto contributed about 9% and 11%, respectively. Online advertising by both auto and IT and telecom sectors grew by 40% and 41%

• Online News :The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India according to comscoreIn October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year.This online news market was largely dominated by local websites.Multi-national brands Yahoo! and New York Times ranked as the most visited destinations in the news category.

• Demographic Growth Rates :Like most countries Growth of Internet in India is predominantly driven by youth i.e. users in the age group of 18-35 years.Category of ads related to mobile phones and devices are most frequently clicked by active Internet users.

• Acording to Vizisense.com, an online audience measurement site owned by Komli Media, reveals that the three most preferred online activities for women are: search, e-mail and social networking, in that order.
  
  
• According to Vizisense.com the most searched categories are music, jobs and celebrities, followed by travel and tours, wallpapers, kids, fashion, shopping, greetings, gaming, health and education. Online searches were carried out mainly during 3 -4 pm.The report also says that social networking activity reached its peak mostly around 9 pm.Among the women who surf the internet 58 per cent are from metros.