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November 7, 2010

Global Internet Consumption Usage :The top 5 Trends

Asia Pacific


Europe

Latin America

North America


Sandvine's Fall 2010 report on global Internet trends gives a glimpse into Internet usage in North America, Europe, Asia-Pacific, and Latin America and provides an insight on how " consumers " access internet across North America /Latin America /Europe and Asia -Pacific. Some of the key trends on " Consumer Internet Consumption are as follows

North America
  • In the United States, Netflix represents more than 20 percent of downstream traffic during peak times and is heaviest between 8-10 p.m.
  • Real time online entertainment is among the largest in terms " Internet Consumption" which contributes 43% of traffic across fixed line and 41% across mobile networks
  • P2P file-sharing remains popular in North America, but it has seen a dramatic decline on mobile networks. Even so, it still accounts for a whopping 53.3% of upstream capacity on fixed networks
Latin America
  • Unlike the North America market, where these two methods of accessing seem to lead to slightly different Internet usage, in Latin America Internet users seem to behave similarly whether they're wireless or wired.For example, close to 1/3 of traffic on wireless and fixed networks is real-time entertainment such as YouTube or PPStream
Asia Pacific
  • The Asia-Pacific region ramps up their Internet usage at 5 a.m. and their median monthly data consumption is close to 12 gigabytes per household compared to 4 gigabytes in North America
  • The median monthly data consumption in this region occurring over fixed networks is roughly 12 GB. That's compared with about 4 GB per month in North America.
Europe
  • The top four applications driving European upstream traffic are BitTorrent (30%), HTTP (23%), PPLive (12%), and Skype (9%). The latter is significantly higher than in North America and the Asia-Pacific, where Skype is roughly 3% of upstream traffic.
  • zSHARE has become the dominant leader for storage and back-up services. It accounts for 3 percent of downstream traffic during peak periods