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November 21, 2010

Social Media Applications:5 Ways that Separate the Biz from the Buzz

Companies have been using social media primarily as a general communications tool—mostly for public relations and marketing. That's about to change very soon as more and more companies are slowly beginning to understand that social media is just not another dot in the chain, but something that makes the chain more complete and add value by enhancing their distribution channels. The 4 p's of marketing is very soon on the way to becoming obsolete as " digital marketing" keeps breaking the barriers of the " the Place" ( the 3rd P ) Today " the web enables even the smallest of companies to challenge the fortune 500 companies .

This White paper ( courtesy:) Socialmediatoday provides an insight into how corporates are using social media, and differentiating the business from the Buzz .