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Google-acquired Keyhole Inc chief John Hanke who led Google Maps for the past six years, is to now lead a new experimental incubator inside of Google dedicated to building mobile, social and location-based apps.
Hanke told Search Engine Land's Greg Sterling in an interview today that he was feeling restless and considered leaving Google to join a startup. Instead, he will lead a team of less than twenty people based in San Francisco and functioning "like a startup" - with the benefits of Google-scale resources and without the struggle for financial self-sustainability, of course. "Our goal will be to pump out prototypes quickly and see what sticks," Hanke told Sterling.
The recent strategy led switch of Google to focus from search to location, it's clear that Google is putting some of its very brightest minds in this area. This week's launch of Google Places and Hotpot mobile apps are just a taste of what's likely to come.
source:readwriteweb
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