Geo Local Mobile Search : Are You Optimizing It

source via Orangesoda

 

The power of local mobile geo search  is growing manifold these days.According to research

The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.In particular 4% of ‘young people’ do their searches for local information on social sites like Facebook.

• People that use Facebook on their mobile devices are twice as active on Facebook than their non-mobile counterparts (source)
• 32% of searchers with internet-capable cellphones search for local business information (source)
• 60% of smartphone owners search using either their browser or an application (source)

a new study from TMP Directional Marketing has come out with some interesting data  Internet Yellow Pages type sites sites gained ground, from 19% usage last year to 21% this year.print directories declined 3%, but I would have thought flat directory type sites would be going down. 

Anyhoo, more interestingly, mobile search is booming, with 32% of searchers with internet-capable cellphones now searching for local business information, an 11% increase from 2008. Some 60% of smartphone owners search either via their on-board browsers or via applications, and you can bet most of those will be iPhone user.

The study also shows that the most popular local content categories searched on mobile are directories (42%), maps (41%), restaurants (37%) and movies (30%).