Geo Social Universe: Insights and Infographic

 

With constant news reports and studies regarding the adoption rates of social networking platforms like Foursquare, Gowalla, Facebook, Loopt and SCVNGR, a clear idea of the big picture can get a little muddled. Is Facebook really as popular as we think? Are location-based mobile features really poised to hit mainstream adoption? 

To better answer these questions, behold the “GeoSocial Universe.” The graphic below pits our social network usage against the huge adoption of mobile phones — currently at 4.6 billion worldwide.

Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA.