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January 18, 2011

Global Search Engines Penetration and Market Share

Econsultancy Reports on the comparitive Marketshare of  Search Engines including the Big 3.Google/Yahoo/Bing.Econsultancy collected the following data from various sources, including Comscore, Hitwise, Statcounter and several others.

* Google is hugely dominant in Western Europe with 90%+ market share of the search sector.
* Google is most dominant in Spain and Italy.
* Google is least dominant the more West you go (USA) and the further East (China, Japan).
* Comparing this data to Q4 2009:
* Google has grown its market share in all markets other than in China.
* Bing's market share has grown in most markets.
* Yahoo's market share has fallen in most markets.
* Other serach engines have had their market share cannibalised by Google, Bing, Yahoo, and Baidu.