Google Launches "Google Engage" for Agencies

Google 's FlagShip " product " Google  Adwords"  has been  one of the biggest " Technology and Media Disruptor" in the Online Space.  This allowed small and medium business " to  promote themselves" across the web  keeping costs very reasonable and targeting  their users " minutely and accurately.. and most importantly allowed  them "to calculate their ROI' in their digital spends.

Now Google has " launched their Google Engage " for Ad Agencies .. which allows them to g to build their online marketing consultancy capabilities and offer business customers a free trial of Google's popular online marketing service, AdWords. Participants in the programme can use the AdWords vouchers as an incentive in marketing campaigns to acquire & retain customers.

Google Engage for Agencies is a free progamme designed for companies and individuals wanting to provide " expertise across " Pay  Per Click" search marketing . Ad Agencies are " very important"  for Google's  Marketing Machinery, since  the SME segment  have more deeper relationship with thie local agencies.. something which Google cannot expect to replicate  and the best way forward would be to target these " Ad Agencies which in turn  would indirectly benefit.

Google Engage For Agencies is the company's latest effort to educate its customers about the online search advertising market and Google's offerings in particular. Upon completing four free, Web-based courses, users can unlock coupons redeemable for free AdWords buys. From there, business owners can decide to get officially certified as experts in Google AdWords.

Earlier  Google has offered Adwords training for free online. Similarly, Conversion University helps site owners get up to speed with their analytics product.Every participant will received 10 promotional vouchers upon joining the program and completing two required webinars.

Benefits — Google Engage Program

Free AdWords vouchers* : You can now easily attract new clients with free advertising vouchers

Learning Package, webinars, videos, and tutorials deigned just for you.

Google Certification help : Get training and vouchers to help you become Certified.

Promotional Materials : Access ready-made collateral to get your clients informed