How Apple Wows Users with Their Promotional Email

via Flowtown

Everything Apple does has style and substance .Even the emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

Here is an example of how apple wows its users.... Pretty tough act to follow for Apple's competitors..

This only goes on to show ... its not always the medium but how brands use their own medium ...that ultimately make the differentiation.