Trending this month



January 24, 2011

What Global Internet Users Do Online : Top 10 Findings

This Infographic comes from Visual Economic, which shows how global users " spent their time on the worlds wide web. The data are taken from  Nielsen data from its studies of consumer behavior online.

Total Time Spent Worldwide
  • The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.
  • Social networking accounts for 22 percent of the time, and 42 percent is spent viewing content. Other activities, such as email, commerce and searching, accounts for 36 percent.
  • Among people who use the Internet, each person visits 2,646 Web pages on 89 domains and logs in 57 times per month.
Most Popular Brands
  •  Online users  For  Google is 82. %
  • The other top Internet brands include MSN/Bing (62), Facebook (54), Yahoo (53), Microsoft (48), YouTube (47), Wikipedia (35), AOL (27), Ebay (26) and Apple (26).
Social Network Usage

Among Internet users, 80 percent in Brazil use social network sites. Other countries with high percentages  include Italy (73 percent),  Spain (75 percent), Japan (70 percent), The United States (67 percent), The United Kingdom (69 percent), France  (67 percent), Australia (59 percent), Germany (51 percent) and Switzerland (51 percent).

Daily Internet Activities
The percentage of American adults (including non-Internet users) who use the Internet at all each day is 55%. 45% send or read email, 40%  use a search engine, 30 percent get news, 18 percent bank online, 15 percent watch a video, 15 percent use a social networking site, 10 percent read a blog, 5 percent buy a product and 5 percent play games online.