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January 27, 2011

Online Dating Insights : Social Media Love

image courtesy Bytesoflove

This impressive " infographic " happened when "Bytes of Love, and the folks at  Infographic World came together  in a series of infographics designed to monitor the heart of the “love” industry. Thye left engagement ring on the left side, shows that  17 percent of couples who were married in the last three years met on a dating site, and 12.5 percent of those who tied the knot in 2009 met on a social media site.While most of us have heard of eHarmony and Match.com Zoost  has grown big time when they started their services via facebook application
image via BuzzFeed]


United States residents spent $469.5 millionon online dating and personals in 2004, and over $500 million in 2005, the largest segment of “paid content” on the web, according to a study conducted by the Online Publishers Association (OPA) and comScore Networks. The U.S. online dating market is expected to increase spending to $932 million in 2011

According to a study by Harris Interactive, couples who met on eHarmony accounted for almost five percent of marriages in the United States in 2008 and the first half of 2009. That doubles the number of U.S. marriages that eHarmony sparked in 2007.

A few highlights:
One out of ten users on online dating sites are scammers; one out of ten users leave within the first 3 months; and one out of ten sex offenders reportedly use online dating to meet people.
Around 51% of men who went for online dating had 6 dates in a single year. Fifty-eight percent women who used online dating services had 4 dates in a single year( source:)

Out of the total number of singles who seek online dating services, only 33% manage to get into a relationship. Out of the remaining 66% people, 33% lose hope and quit while other 33% of keep on searching for the right partner.source:)

Online, men lie most about their age, height, and income. Women, on the other hand, lie most about their weight, physical build, and age. 
Zoost which occupies a big part in the above infographic
Zoosk started as a Facebook application in December of 2007 and has meteorically risen to a membership of 50 million, more than eHarmony and Match combined
.