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January 5, 2011

Procter and Gamble UK tops Marketing Spends in UK

Procter & Gamble topped the table of the biggest spending advertisers in the UK during 2010, new research from the Nielsen Company reveals.

rwin Lee, vice-president and general manager of P&G for the UK and Ireland, said the UK advertising budget – believed to be about £200m a year – will rise more than the company's expected sales growth rate this year. And thats not all ..2011 will see the  biggest FMCG gaint increasing their ad spends even more.P&G replaces Government as UK's biggest advertising spender

P&G’s UK sales growth last year was well ahead of the market,while P&G UK and Ireland has seen high single-digit growth over the past 12 months.Brands that will benefit from this year’s increased spending will include Ariel washing detergent, Fairy liquid, which celebrates its 50th anniversary this year, and Pringles crisps.

According to Marketing Week, Nielsen’s data indicates that P&G – which includes Ariel, Bold, Pantene, Gillette, Old Spice, Olay, Duracell and Pampers among its brands – increased its spend to £195m in 2010.
Ad and marketing spends in the digital media,  is all set to see their ad budget increase manifold , while a campaign for Pampers Dry Max, which will launch next month claiming to be the world's thinnest disposable nappy, will increase P&;G's UK advertising spending on its biggest brand by a "high-double-digit" percentage.
P&G’s UK sales growth last year was well ahead of the market,

It said that overall UK organisations spend £1.84bn on advertising during the year.

Marketing Week lists the 10 biggest-spending advertisers during the year, as detailed by The Nielsen Company, as follows:

1. Procter & Gamble - £195m (£158m in 2009)
2. British Sky Broadcasting - £168m (£151m in 2009)
3. Unilever - £135m (£146m in 2009)
4. Tesco - £125m (£118m in 2009)
5. Central Office of Information - £113m (£228m in 2009)
6. Asda - £110m (£103m in 2009)
7. BT - £108m (£81m in 2009)
8. DFS - £94m (£101m in 2009)
9. Reckitt Benckiser - £75m (£83m in 2009)
10. Kelloggs - £73m (£82m in 2009)

Figures in the top 10 table includes spend from internet, direct mail and direct mail for the year to 31 October; press, radio, cinema and outdoor spend for the year to 30 November; and TV advertising spend for the year to 5 December 2010.

23 of Procter&;Gamble  brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion.