Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2010 was up 8.7 percent versus last year, the largest quarterly gain since the end of 2004.
Measured Ad Spending by Advertiser :Spending among the ten largest advertisers increased 5.9 percent to $11.91 billion in the first nine months of 2010.
1. Figures do not include FSI, House Ads or PSA activity. 2. The sum of the individual companies may differ from the Total shown due to rounding. Across the Top 1000 advertisers, a diversified group representing three-fourths of the me | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1. Figures tabulated from Kantar Media’s Stradegy™ application and cover all measured media, including: Network TV (6 networks); Spot TV (125 DMAs); Cable TV (71 networks); Syndication TV; Hispanic Network TV (4 networks); Consumer Magazines (226 publications);,Sunday Magazines (7 publications); Local Magazines (27 publications); Hispanic Magazines (19 publications); Business-to-Business Magazines (288 publications); Local Newspapers (147 publications); National Newspapers (3 publications); Hispanic Newspapers (48 publications); Network Radio (5 networks); National Spot Radio (205 markets); Local Radio (32 markets); Internet (1,989 sites); and Outdoor. Figures do not include public service announcements (PSA) or House ads. 2. Cable TV figures do not include Hispanic cable networks. 3. Spot TV figures do not include Hispanic local stations. 4. Spanish Language TV includes 4 Hispanic broadcast networks, 4 Hispanic cable network and 70 local Hispanic TV stations. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Measured Ad Spending by Category Expenditures for the ten largest advertising categories rose 7.4 percent in the first nine months of 2010 and totaled $53.55 billion. Automotive was the leading category in both dollar volume and growth rate as spending accelerated 23.7 percent to $9,151.5 million, Telecom was the second largest category with nine month expenditures growing at a 4.7 percent to $6,369.4 million. About Kantar Media Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||