|Social Media Insights For B2b|
B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. Generall B2B marketers face greater internal obstacles to adoption and embrace the social media compared to b2c companies.
The report comes up with some glaring insights which are summarized below
- The found 40% of B2B companies devote one or more full time marketers to social media marketing, as compared to 54% of B2C companies. Given the relatively smaller size of marketing departments in B2B organizations, this level of representation is significant; it underscores the maturing role of social media as a core component of B2B marketers’ arsenal.
- 71% of B2B organizations surveyed devote two or more part-time marketing resources to social media management, as compared to only 62% among B2C marketers
- 86% of B2B firms are using social media, compared to 82% of B2C outfits. However, B2B firms aren't as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms.
- 60% of B2B firms have no staff dedicated to social media
- 32% of B2B companies engage with their customers on a daily basis via social media
- One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).
- In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies).