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February 1, 2011

The Demise of Ford Mercury: Infographic

Mercury Sales Figures 1999 to 2009
With the death of the Mercury brand  the end seemed nearer as the  70 year old brand was standing on its last leg.Finally the  Mercury brand was phased out in 2011, as Ford Motor Company focused its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in the fourth quarter of 2010. The final Mercury automobile, a Grand Marquis, rolled off the assembly line on January 4, 2011.Mercury represented only 1 percent of North America's automobile market, while Ford has a 16 percent share. Mercury was selling fewer than 90,000 units a year, which is less than both Plymouth and Oldsmobile right before they were phased out

Mercury was an automobile marque of the Ford Motor Company founded in 1939 by Edsel Ford, son of Henry Ford, to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick (and former Oldsmobile) brand, and Chrysler's namesake brand. From 1945 to 2011, it was the "Mercury" half of the Lincoln-Mercury division of Ford, except for the 1958-1960 inclusion of the Edsel brand. Using badge engineering, the majority of Mercury models were based on Ford platforms