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February 14, 2011

The Top 5 Farmville Economics, Statistics and Trivia

The Farm Vile Users In the last 7 Day( via

Users during the last 6 months ( via
What is Farmville?

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FarmVille is a farming social network game developed by Zynga. It is available on the social-networking website Facebook and as an App on the Apple iPhone. The game allows members of Facebook to manage a virtual farm by plowing land, planting, growing and harvesting virtual crops, harvesting trees and bushes, and by raising livestock. FarmVille started as a clone of the popular Farm Town, which also featured on Facebook in June 2009, but has since grown to be the social network's most popular application, with over 62 million active users and over 24.6 million Facebook application fans as of September 2010. Ten percent of all Facebook users play it. Despite this, Farmville is still classed by Zynga as being in a "Beta Testing Stage", with "all of [their] players ... currently considered Testers.

About 80 million users a month sign on to play Farmville. The game boasts a stunning total of 31 million daily active users. In all, 200 million users log onto Facebook every day. Of this total, 15 percent log on so that they can play Farmville.

It’s quite a success story for Zynga, the social-games maker that created Farmville, first launching the addicting game on Sept. 19 of 2009. In under a year’s time, Farmville has managed to become one of the most popular online games.
It’s also one of the few video games that appeals more to female gamers than male ones. According to the statistics, 60 percent of Farmville players are women, while 40 percent are men. These users play an average of 33 minutes a day. They also tend to be early birds; the most popular time for gamers to play Farmville is from 8 a.m. until 9 a.m.

The game is also quite the cash cow for Zynga. Some estimates give Farmville credit for having a revenue run-rate of about $600 million. Another source estimates that Farmville generates over $1 billion of revenue every day.

Farmville makes real dollars by convincing addicted players to purchase virtual tools and goods that make advancing in the game an easier task. It’s a rather ingenious system, actually; Players can earn farm coins and cash by selling their animals and crops. However, that’s no easy challenge. It requires gamers to complete several weeks worth of repetitive and often boring tasks.

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FarmVille has also been criticized for being "almost an exact duplicate" of its previously released competitor Farm Tow .Farmville runs so-called in-game ad campaigns where users can visit another company's farm and/or buy or receive items with their logo and colors. For example, recently (as of October 7, 2010), users could get free McDonalds hot air balloons, McCafe products, and the ability to visit McDonalds' farm. Farmville also offers engagement advertising where users can interact with a brand in exchange for free farm cash through an ad platform called