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February 7, 2011

The Top Brands Super Bowl Twitter Buzz"

Many of the super bowl  ads have already leaked onto YouTube, and some have pulled out in front of the pack, certain to be standouts in today's game.

This data is from the Meltwater Group, using its Meltwater Buzz social media monitoring tool to calculate volume of tweets generated by each one of these brands since last Friday, more than a week ago.

The Meltwater’s Buzz social media monitoring tool, have been measuring tweets for over a week now with the infographic showing the top 10 brands in the pre-buzz.Among the the top brand on Twitter at the moment is Volkswagen with 2,803 tweets, followed  by Audi on 1,350 tweets and then in third it’s Groupon on 1,106 tweets. The top ten is completed by Best Buy, Doritos, Kung Fu Panda, Homeaway Inc., Pirates of the Caribbean, Mercedes and Skechers in that order

However, this is the pre-buzz on Twitter. A study from marketing technology and research firm Alterian shows PepsiCo’s Doritos leading the pre-game buzz bowl, but it’s not all positive.

Take a look at the top 10, and then at the bottom check out the clever video that spurred the most pre-buzz for its brand in this contest, Volkswagen with its Star Wars-themed masterpiece.