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March 26, 2011

2011 US Media Consumption : Top 5 Statistics

From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S.  ( Updated January, 2011 )

  • Average Number of TVs per U.S. Household: 2.5
  • Percentage of Americans with 4 or more TVs: 31%
  • Number of Mobile Phone Users (13+): 228M
  • Percentage of U.S. Mobile Subscribers with Smartphones: 31%
  • Number of mobile phone web users: 83.2M
The top 5 US mobile phones are
  •  Apple iPhone 3GS, 
  • Samsung SCH-U450
  • Motorola Droid
  • RIM Blackberry 8500 series
  • Apple iPhone 4.

31% of US mobile subscribers have smartphones.
  • There are 228 million mobile phone users age 13 and up in the US.
  • The US has 83.2 million mobile phone web users.
  • The average number of apps that US smartphone app downloaders have on their phones is 27.
  • The top 5 US mobile phone video channels are YouTube, Fox, Comedy Central, ESPN, and MTV.
Gender Differences On Mobile Call Duration: On average, female mobile phone users talk 28% more than men, spending 818 minutes per month compared to 640 minutes per month. In addition, female mobile phone users text 29% more than men, sending and receiving an average of 716 texts per month compared to 555 for male user

Voice Vs Text :The number of monthly voice minutes used by US mobile phone owners remained fairly stable between January 2005 and September 2010, ranging between roughly 600 and 700 throughout the year. However, the average number of monthly SMS texts rose from less than 100 to more than 600 by year’s end (figures based on MarketingCharts analysis of Nielsen chart).