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March 14, 2011

300,000 iPad 2 Sold in 24 Hours

The iPad 2 went on sale on Apple’s website at 4 am New York time, before appearing in US stores at 5 pm.Within hours Apple sold 300,000 of that version in 24 hours.The iPad 2 sold out in major U.S. cities within hours too. The sales numbers of the iPad 2 were estimated to be anywhere around 500,000 within the first three days of sale, according to Piper Jaffray analyst Gene Munste

The iPad 2 is available at 236 Apple stores. It’s also being sold at more than 10,000 outlets of AT&T, Verizon Wireless, Wal-Mart Stores, Best Buy and Target, according to Piper Jaffray’s Gene Munster. It goes on sale in 26 other markets on March 25.

 Mashbale reports that According to a survey amongst 236 buyers waiting in line for the iPad 2, 70% of which turned out to be new to the device. 51% of the buyers were Mac users, while 49% were PC users; furthermore, 65% of the buyers owned an iPhone, and 24% owned a Kindle, but only 6% of users plan to read with the iPad 2. All of these indicate that the iPad is truly carving a niche of its own: it’s not perceived as an e-reader and it’s not too closely tied to Apple’s product ecosystem.

Last year, Apple had 221 stores and it sold the iPad through about 1,100 other outlets, according to Munster. Through December, it sold a total of 14.8 million iPads, generating $9.6 billion in sales.

It is estimated that Apple sold 400,000 to 500,000 iPad 2s, which would mean that the device has fared better than the original iPad, 300,000 of which were sold in its opening weekend.No official sales figures are available at the moment from Apple though. This is more or less on par with the numbers generated by the original iPad. Such is the demand that Apple's online store reflected a shipping delay of three to four weeks for the iPad 2.

The iPad line is the fastest-selling technology product in history, measured by revenue, said Tim Bajarin, an analyst at Creative Strategies Inc. In less than three months, it topped $2 billion — a milestone the iPhone took more than six quarters to reach. The second version has a head start on rivals, which are only now releasing their first models. It’s also benefiting from distribution through additional retail outlets. 

With 10,000 retail outlets participating in the iPad 2 launch, as opposed to 221 Apple Stores and about 1,100 Best Buy Stores for the original iPad, the launch day numbers for the tablet were bound to be impressive.