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March 26, 2011

Consumer Mobile Insights on Retail : Top 3 Trends

Text Coupons Most Popular

Text coupons lead both in terms of current engagement (25%) and planned engagement in the next 12 months (47%). text coupons lead both in terms of current engagement (25%) and planned engagement in the next 12 months (47%). 

4 in 10 Retailers Support Store Associate Blackberry Platform

85% of US retailers support consumer use of the iPhone/iPod platform, and 88% plan to do so in the future. 55% users supports  the iPad platform.

35% of smartphone users have received and/or redeemed a coupon they have received via text message.

41% have checked competitive prices on their smartphones while in a retail store either with Amazon, Red Laser, or other comparison engine.

The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode (22%) and 2D barcode (21%). Coupons on mobile screen only have 16% current engagement, but 38% planned engagement within the next 12 months, second only to text coupons in this category.

iPhone/iPod Most Supported Consumer Mobile Platform

iPhone/iPod and Windows Mobile platforms are tied for second place with 42% current support. However, 67% of retailers plan future iPhone/iPod support, while only 41% plan future Windows Mobile support, implying a small number of retailers currently supporting employee use of Windows Mobile devices plan to end it.

Android only has 26% current support, but comparatively high 41% planned future support. Windows CE/7 also has 26% current support, but similar to Windows Mobile planned future support for this platform dips to 22%.

52% of smartphone users in the study have paid for an additional application.
65% use their smartphone to update Facebook.

Consumer Mobile Insights On Retail You can  check out the entire research on Mobile Insights on Retail  conducted by IHL Retail and Verizon below
View more documents from Sumit Roy

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