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March 10, 2011

Demographics of EU Internet Users

Relative to the emerging markets of Asia Pacific and Latin America, Europe’s typical digital user is markedly older, with more than half above the age of 35. According to ComScore ,Of the more than 360 million online consumers in Europe, females represent a slightly larger percentage (48 percent) as compared to the worldwide average (46 percent). A comparison of individual market demographics can be found later in this report in the European Market Scorecard section.( comscore )