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By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks – in each case a home grown site – with audiences larger than Facebook. With a 48 percent reach of internet user in the Netherlands, Facebook currently ranks second to Hyves, while it also ranks second in Poland with 55.5 percent penetration behind Nasza-klasa.pl. In Russia, Facebook has its lowest penetration in Europe at 18.8 percent, currently ranking behind leaders Vkontakte, Odnoklassniki, and Mail.ru – My World.( source : Comscoredatamine ) |