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March 29, 2011

The Growth of Social Networking Sites in Europe

The overall growth in the reach of social networking sites in Europe reflects growth across all markets.2 The Russian Federation showed the greatest growth with a 21.5 percentage point increase, followed by Germany (up 16.6 points). Austria, despite having the lowest social networking penetration overall, also experienced significant growth with a 16.3 percentage point increase. Among the  countries with highest reach as compared to 2009 are Russia , Germany  and Austria with a growth of 21% ,16.6% and 16.3% respectively. Social Networking sites  Reach in UK and Switzerland was the lowers with 1.8% and  1.5% respectively