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March 15, 2011

How The Biggest Brands Use Mobile

According to a new study, 62% of Fortune 50 companies have mobile websites, mobile apps, mobile payments and QR codes, but they don’t proudly display them. The study by communications firm Burson-Marsteller, and Proof Integrated shows that only 39% of the companies announce their mobile offerings on corporate websites. Some possible reasons include fear of technology, fear of the risks of change and fear of being different.
Some additional findings:
  • Twenty-two percent of Fortune 50 companies are communicating with stakeholders via SMS/text message.
  • Forty-three percent of the Fortune 50 have mobile websites or applications that are enabled for mobile transactions such as shopping, updating account information, refilling prescriptions or transferring money.
  • Twenty-two percent of the Fortune 50 are placing QR codes in magazines, on billboards, or at any convenient location to deliver relevant content to smartphone users.
Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It