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March 17, 2011

Latest State of Online Video in US: Top 5 Statistics in 2011

ComScore has just released data from its Video Metrix service, showing that 170 million Internet users in the United States watched online video content in February for an average of 13.6 hours per viewers and engaged in 5 billion viewing sessions
Google Sites( Youtube ) was ranked number one, online video content property in February 2011, with 141.1 million unique viewers. 

Microsoft jumped seventh to the second place in the ranking with 48.8 million viewers. It was followed by Yahoo and Facebook, who both logged 46.7 million viewers. VEVO ranked fifth with a decent 45.9 million viewers. 
  
Hulu  was ninth with 27.3 million viewers in February, but according to comScore did generate the highest number of video ad impressions (more than 1.1 billion)

According to comScore, Google Sites also boasted the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes (or 4.4 hours).