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March 21, 2011

Mobile Ad Spending To Grow By 48% To $1.1 Billion

eMarketer estimates spending on US mobile ads reached just $743.1 million in 2010, up 79% from $416 million in 2009. This year, mobile advertising spending in the US is expected to grow 48% to $1.1 billion. Text messaging makes up the largest portion of the US mobile ad market. eMarketer estimates spending on text message-based advertising reached $327.3 million in 2010, accounting for 44% of overall US mobile ad spending last year.