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March 26, 2011

SmartPhone Users Are Social Network Drivers

People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency, according to a survey from ExactTarget.























Fewer non-smartphone owners check email (28%) and Facebook (12%) throughout the day.More smartphone owners check into Twitter constantly during the day: 5% do, whereas just 2% of non-smartphone owners check in that frequently.

Email, Facebook User Segments
Email users are less inclined to check email throughout the day, regardless of device:
  • 24% of email users check email via home computer constantly during the day.
  • 16% check email via home or work computer throughout the day.
  • 11% check email via mobile phone throughout the day

  • 2% check email via iPad or other tablet computer throughout the day.
Facebook users, meanwhile, check email more often than Facebook throughout the day:
  • 25% check email via home computer constantly during the day.
  • 17% check email via work or school computer throughout the day.
  • 14% check email via mobile phone throughout the day.

Source : Marketingprofs