Social Networking Grows Across All Markets in Europe

Europe Shows the Highest Growth in Social Networking Reach across Regions
Social networking sites grew worldwide1 in 2010, fuelled by growth in Europe, North America, and Latin America. By the end of the year, social networking monthly penetration in Europe reached 84.4 percent of all European internet users, representing a 10.9 percentage point gain – the highest of any global region. Social networking accounted for 22.8 percent of all page views in Europe in 2010, and approximately four out of every ten internet sessions included a visit to a social networking site.
Social Networking Across  Europen Market

According to Comscore,The overall growth in the reach of social networking sites in Europe reflects growth across all markets.2 The Russian Federation showed the greatest growth with a 21.5 percentage point increase, followed by Germany (up 16.6 points). Austria, despite having the lowest social networking penetration overall, also experienced significant growth with a 16.3 percentage point increase.