Mobile Email Usage 3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Nov. 2009 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
Total Mobile Audience (000) | |||
Nov-09 | Nov-10 | % Change | |
Used email ever in month | 51,639 | 70,105 | 36% |
Used email almost every day | 31,161 | 43,477 | 40% |
According to Nov 2010 comScore data for US consumers, some 70 million mobile users accessed email through a mobile device, with 43.5 million doing so on a near-daily basis.
Mobile Email Now Mainstream
While web-based email has witnessed a decline over the past year, email usage via mobile devices has experienced significant growth, driven largely by increased smartphone adoption. In November 2010, 70.1 million mobile users (30 percent of all mobile subscribers) accessed email on their mobile, an increase of 36 percent from the previous year. Daily usage of email showed an even greater increase growing 40 percent as 43.5 million users turned to their mobile devices on a nearly daily basis for their email communication needs.
Mobile Email Usage by Demographic Segment 3 Month Avg. Ending Nov. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens | |
Index* | |
Gender | |
Males | 114 |
Females | 87 |
Age | |
Age 12-17 | 106 |
Age 18-24 | 146 |
Age 25-34 | 160 |
Age 35-44 | 124 |
Age 45-54 | 88 |
Age 55-64 | 50 |
Age 65+ | 25 |
The same company's Mobile Year in Review 2010 report revealed that personal email was the biggest content consumption category for mobile users, with more users checking personal email on a smartphone than participating even in social networks.
Nielsen research on what mobile users do online showed email to be the most popular activity, accounting for 38.5% of mobile internet time. The next most popular activity was social networking (10.7%).
n an August 2010 joint study conducted by Litmus and eROI, the average percentage of opens accounted for by mobile devices across the lists of 20 big-brand ecommerce, retail and publishing marketers was 12%. Again, the iPhone was the dominant mobile device, accounting for 9% of all opens.
Source :email-marketing-reports