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ChangeWave Research just put out a new report on consumer interest in tablets, and surprise, surprise, the iPad is the number one by a mile. 82% of the 3,091 consumers ChangeWave polled say they want an iPad. The second most interesting competitor? OTHER. Not the Xoom, not the Galaxy Tab, not the Playbook, but something else. Yikes! At the time ChangeWave did this survey, the Xoom wasn't out, but it had been announced  During February, ChangeWave surveyed 3,091 consumers on tablet demand and future buying trends – including customer satisfaction, tablet cannibalization of other electronic devices, and consumer preference for wireless tablet services. The survey was completed just before Apple’s iPad 2 announcement. Tablet Demand Going ForwardFuture tablet demand remains extraordinarily high among consumers – with better than one-in-four respondents (27%) saying they plan on buying a tablet device in the future. That’s 2-pts higher than in a previous ChangeWave survey in November. Focusing on just the next 90 days, 5% of respondents say they’ll be purchasing a tablet within this time frame. Once again Apple remains the overwhelming winner among planned buyers, with 82% of future tablet buyers saying they’ll be purchasing an iPad. |
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