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March 29, 2011

Top 3 Key Market Enablers For EU Mobile Growth

The reason for this burgeoning Mobile Growth, according to ComScore  has a lot to do with increasing availability of Smartphone and 3G Devices... These technological shift has resulted in users adapting these gadgets resulting in increase smart devices Mobile Phones

  • Two of the market enablers (smartphones and 3G devices) are now firmly entrenched in the market.
  • The most important enabler, unlimited data plans, still has limited penetration in EU5 (6%) however did grow 71.8% year on year.
  • In comparison 24% of US mobile users subscribe to unlimited data plans.