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April 3, 2011

45 and Older Users in US Tops " Time Spent Online "

The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month. What is interesting to note in Cosmcore research is that the ' age group of 45-54 , which was traditionally not considered internet savvy has seen the largest  consumption  in online  engagement. One explanation would be that these users who  were the early adopters  during the early internet boom ( 1997-2000) have now grown older and have matured in terms of " digital knowhow" and with age they continue to use the web in a more much proactive way .