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April 13, 2011

49% Mobile Users Use it as " Online Shopping Tool"


Mobiles  today have become truly omnipresent in our lives..  and  a recent research study by  Performics and ROI Research reveals that Mobile  is increasingly being used as a tool for online shopping research as well as making a purchase online

Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months

The most popular purchases via mobile are in the entertainment category (32%), followed by apparel goods (31%), electronics (25%), travel (22%), and consumer packaged goods (CPG) (20%). 

76% say they have searched the mobile Web in the previous six months to find information on entertainment, 68% for have done so for electronics, 61% for apparel, and 57% for CPG.

The research shows how Mobiles are today becoming increasingly  all pervasive   The use of mobile search at home topped the list with 81 percent reporting evening use, 80 percent reporting weekend use and 59 percent reporting use before work

How mobile Users  Search Information
  • 84% search for local retailer information (phone, address, hours) and 82% find online retailers.
  • 73% find a specific manufacturer or product website.
  • 71% learn about a product or service after seeing an advertisement. 
  • 68% find the best price for a product or service.
Overwhelmingly, satisfaction with and adoption of mobile search rang true throughout the study
  • 75 percent said mobile search makes their lives easier
  • 63 percent said access to mobile search has changed the way they gather information
  • 32 percent said they use mobile search more than search engines on their computer
These  findings are  from The 2011 Mobile Search Insights Study, based on a survey of 502 people who use mobile phones to search the Web at least once a week.