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April 3, 2011

American Gadget ownership




 



September in  2010, suggests that 4% of American adults own a tablet computer such as an iPad. Pew Internet reserarch suggests that though education and household income are high predictors for owning a tablet computer, as with e-book readers, they are also more popular with adults age 56 and under (who are significantly more likely to own a tablet computer than adults age 66 and older)

Many devices have become popular across generations, with a majority now owning cell phones, laptops and desktop computers. Younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video.





 



 

Among the findings: Cell phones are by far the most popular device among American adults, especially for adults under the age of 65. Some 85% of adults own cell phones overall. Taking pictures (done by 76% of cell owners) and text messaging (done by 72% of cell owners) are the two non-voice functions that are widely popular among all cell phone users.


 
    • Desktop computers are most popular with adults ages 35-65, with 69% of Gen X, 65% of Younger Boomers and 64% of Older Boomers owning these devices.
    •  Millennials are the only generation that is more likely to own a laptop computer or netbook than a desktop: 70% own a laptop, compared with 57% who own a desktop.
    • While almost half of all adults own an mp3 player like an iPod, this device is by far the most popular with Millennials, the youngest generation—74% of adults ages 18-34 own an mp3 player, compared with 56% of the next oldest generation, Gen X (ages 35-46).
    • Game consoles are significantly more popular with adults ages 18-46, with 63% owning these devices.
    • 5% of all adults own an e-book reader; they are least popular with adults age 75 and older, with 2% owning this device.
    • Tablet computers, such as the iPad, are most popular with American adults age 65 and younger. 4% of all adults own this device.
    • Additionally, about one in 11 (9%) adults do not own any of the devices we asked about, including 43% of adults age 75 and older