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April 16, 2011

AOL and Facebook heaviest Users In UK are 55 and above

According to ComScore Research, British Internet users over the age of 55 spent an average of 25 hours a month online, compared to an average of 31 hours spent by visitors across all age segments. The ‘silver surfers’ spent most time on AOL sites during March 2011, with an average of nearly 4.8 hours per user per month. Second ranked social networking site Facebook with 3.3 hours and Yahoo with 2.9 hours per visitor in March 2011. Interestingly the over 55 year olds spent more time than the average UK internet user on eBay (121 minutes per user), and property site Rightmove (103 minutes per visitor), but less time than average on Microsoft, Google and NHS sites