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April 12, 2011

Asia Pacific Low Cost Airline Users Demographic

Total Unique Visitors (000) to Select Low-Cost Airline Sites in Asia Pacific
February 2011 vs. February 2010

Total Audience Asia Pacific: Visitors Age 15+, Home and Work Location

Source: comScore Media Metrix
  Total Unique Visitors (000)
Feb-2010 Feb-2011 % Change
Total Internet : Total Audience 472,864 545,183 15
Airasia.com 2,236 3,380 51
Tiger Airways 554 1,805 226
Jetstar.com 1,028 1,169 14
Cebupacificair.com 457 669 47
Goindigo.in 299 508 70
Skymark.co.jp 332 453 36
Spicejet.com 332 430 30
Fireflyz.com.my 143 269 89

ComScore recently released a report on the online travel industry, Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific. Among the findings, the report revealed that many of Asia Pacific’s low-cost airlines have online audiences that skew substantially younger than the regional averages. Skymark, the single exception, operates primarily in the Japanese market, which has a baseline distribution that is much older than elsewhere in the region. To download a complimentary copy of the report, click here.