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April 12, 2011

Bebo's Falling Traffic Going MySpace Way

Despite additions including cross-social network chat capabilities, video conferencing, a video site and dating, Bebo’s traffic has gone on falling - it’s now a lowly #64 in comScore’s global social networking chart.Amidst falling traffic,
Bebo launched a brand new design. This consisted of a new more modern Header, a new more modernized Home page and a New Profile Layout Option. Further, users can now see who has visited their profiles (a feature which can be changed in settings). Bebo is slowly being updated to compete with other social networks

The website's name is an acronym for Blog Early, Blog OftenNine months after the sale, Criterion is trying to reignite the social network with a redesign it says has been led by recently-enlisted Hi5 co-founder Akash Garg, Xbox co-founder Kevin Bachus and Bebo’s original co-founder Michael Birch. The redesign includes a revised homepage, reworked lifestream and notifications system.

Bebo was acquired by AOL on March 13, 2008 for $850 million.In April 2010, AOL announced it was planning to sell or shut down Bebo,with the sale being completed on June 17, 2010 to Criterion Capital Partners for an undisclosed sum

On April 7, 2010, AOL announced that they were planning to sell the was mainly due to the falling numbers of unique users, Bebo users were moving to the growing Facebook and to Twitter.

Built out of San Francisco, the company claims “the culture has shifted back to that of a sleepless start-up”. Indeed, the future for Bebo may remain as uncertain as that of a startup. If it can’t attract a greater audience, then it seems Bebo’s main mission under Criterion is to overhaul its product technology for a future, further sell-off…
Bebo gained only a brief fillip when private equity firm Criterion took it off AOL’s hands in June 2010.