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April 16, 2011

Change in HH Income Demographic to Online Trading Sites in U.S.


As the stock market has gradually recovered over the past year, a shift has occurred in the HH Income demographic accessing Online Trading sites. In March 2011, persons with HH Incomes of +100K represented 36 percent of unique visitors to Online Trading sites, up 5.3 percentage points versus year ago. At its expense, the 75K-100K and 40K-60K brackets saw the most significant drops, down 3.1 and 2.3 points, respectively. 25K-40K was marginally up 1.7 points versus year ago, accounting for 11.9 percent of the audience.