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April 23, 2011

Great Britain Smartphone Marketshare

The latest market share figures for smartphone operating systems (OS), from Kantar Worldpanel ComTech, show that Android has increased its share of smartphone sales in the UK to 37.4% (up from 8.3% a year ago), while Apple's iOS has seen its market share reduce to 22% in the same period. The figures have been published today for the 12 weeks ending 20th February 2011. Android has increased its UK marketshare by 29% in just one year

The vast majority of new Android and Apple iOS consumers came from a non-smartphone background. For example in Great Britain 74.9% of iOS and 73.8% of Android's new customers previously owned a non-smartphone. However there is some switching between the smartphone manufacturers, with 17.3% of new Android customers coming from Symbian, 6.3% from Windows and 1.6% from RIM.