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April 19, 2011

Harris Ranks Verizon,Motorola, HP and Sony Biggest Tech Brands of 2011

Harris Interactive announced their Technology Brands of the Year in four major categories: Mobile Phones (Motorola), Consumer Electronics (Sony), Computer Hardware (HP), and Gaming (Nintendo).
Verizon is named the Mobile Networks Brand of the Year among consumers according to the 2011 Harris Poll EquiTrend® study. The Following are the top ranked Brands across the Most Importtant categories.
Overall, awards are given in each of 46 different categories.
  • Mobile  Networks Brands .
Verizon, the highest ranked mobile network, received a score of 63.9 (on a scale of 1 to 100), followed by AT&T (60.1) and Clearwire (56.3).
  • Mobile Phone Brands
Motorola (64.4), buoyed by strong familiarity and a significant improvement over 2010 scores, led the mobile phones category, followed by HTC (60.6) and Sony Ericsson (59.8).

Nokia was No. 4 (59.5) and Apple, ranked just above industry average, was No. 5 (59.3). 
  • Consumer Electronics Brands
Sony (74.7) continues to be the market leader in consumer electronics, closely followed by Samsung (69.5), Panasonic (67.3), and LG (67.3). All four leaders, particularly Samsung and LG, gained ground in 2011, narrowing the gap in brand-equity scores. 
  • Computer Hardware Brands
 Hewlett-Packard (69.9) ranked highest in the computer hardware category, followed by Apple (68.3) and Dell (64.1)

The entire research reported can be downloaded here

About the Methodology
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust.
 Harris Poll EquiTrend® study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. where1,273 brands were rated in 53 separate categories. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age, sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.