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April 21, 2011

Mobile Ad Spending in BRIC Countries Set To Grow by 100%


According to BuzzCity's latest Global Mobile Advertising Index for Q4, Malaysia has achieved a 218% increase in mobile advertising revenue compared to 2009, garnering an overall growth of 103% in 2010.


Overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile ad spending this year. Next year, eMarketer predicts, advertisers in China will spend $717.8 million on mobile

eMarketer’s estimates of mobile ad spending include display, search and messaging-based formats and are based on a meta-analysis of data from several firms as well as overall trends in advertising and mobile markets.Spending growth this year will be highest in Brazil and China, where it will more than double. Between 2012 and 2015,

In Russia, mobile web penetration will go from 29% of mobile users this year to 36% by 2015. Growth in India and Brazil will be more dramatic. Triple-digit growth in mobile web users in India will end this year, but penetration will rise from 12% in 2011 to 34% by 2015. In Brazil, 11% of mobile phone users will be online this year, rising to one in four by 2015.
 This research is in line with New research out from Global Industry Analysts, Inc. suggests the global market for mobile software will reach an impressive $79.7B by 2017.

Top consumer mobile applications for upcoming years which will see huge growth opportunities would be
  • Location-Based Services,social Network and Local enables Search
  • Mobile Browsing, Mobile Health Monitoring
  • Mobile Search and Mobile Payment including Mobile Advertising