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April 17, 2011

Mobile Ad Spending Vs Other Media Forecast

At the moment, most mobile advertising takes the form of text messages. But telecoms firms are
also beginning to deliver ads to handsets alongside video clips, web pages, and music and game
downloads, through mobiles that are nifty enough to permit such things. Informal forecasts that
annual expenditure will reach $11.4 billion by 2011. According to Cellstart, analysts predict the market will be as big as $20 billion by then.