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April 1, 2011

The Most Popular DownLoaded Apps

"most downloaded apps"

"tablet sales across the globe" 
According to Pew Research, the adult downloaders in the Nielsen sample are hooked on games. Six in ten of these recent downloaders said that they had used a game app in the past 30 days. By comparison, roughly half said they had used a news/weather app, map/navigation app, or social networking app in that same timeframe. While music apps ranked second in terms of total downloads, they ranked fifth on the most used list for this group.

Apps users have a distinct demographic profile when compared with other cell phone using adults, and when compared with the entire U.S. adult population. Apps users skew male, and they are much younger than the broader population. Overall, they are also more educated and more affluent than other cell phone users or the adult population as a whole. The apps-using population also skews slightly Hispanic when compared with other cell phone users and all adults.